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GERETY TALKS: South African Creativity

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Neo Segola, chief creative officer at Draftline, Nadia Mohamed marketing director Mondelez International, Africa and Sanché van Rensburg, executive creative director at Avatar will discuss the importance of African creativity

GERETY TALKS: South African Creativity

Gerety Talks South African Creativity with Neo Segola, chief creative officer at Draftline, Nadia Mohamed marketing director Mondelez International, Africa and Sanché van Rensburg, executive creative director at Avatar.

Neo Segola, chief creative officer at Draftline. Her love for ideas and innovative strategic thinking spans almost two decades, and the continent. A copywriter at heart and mind, with a passion for brand development, she has worked in agencies in Johannesburg, Cape Town and Lagos for brands like BMW, Five Roses, Nigerian Eagle and Oando, she spends whatever free time she has studying towards a degree in law and developing a children’s book series. No, the books have nothing do with the law. They are a bit more imaginative. 

Nadia has recently joined the Mondelez International family in the Business Unit leadership team for Africa where she leads the marketing portfolio of some the world’s most iconic and loved brands. Prior to joining Mondelez, Nadia held the role of Commercial and Marketing Director for McCain Foods Retail and Foodservice Africa. Her experience spans across industries and global geographies for brands like global Vodafone, Woolworths, AVI and Tyme Digital at Commonwealth Bank of Australia-the world’s 10th largest bank. She represents Africa as a Global Shaper at the World Economic Forum and is currently on the board of the Women’s Business Network for the UNHCR, the UN Refugee Agency.

Sanché is no stranger to leading large and growing creative marketing organisations for top global clients like Unilever, L’Oréal, Coca Cola, P& G and others. Her career began 21 years ago where after studying at the National School of the Arts & the AAA School of Advertising, she was offered a job at the Reflex Group in Paris which then ignited her desire and passion for the creative world of ideas that can change people’s behaviours, that change perceptions and ultimately, change the world.


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Gerety Awards, Fri, 12 Mar 2021 09:53:10 GMT