GERETY TALKS: Lize Karaboga

Lize, started her advertising career in JWT Istanbul as a media planner/buyer in 1992.
She later moved to client services.



Her roles and responsibilities at Publicis included; deputy managing director of Publicis Yorum, managing director of Publicis Bold and CEO of Saatchi&Saatchi Istanbul.


Following her twenty year tenure at Publicis she has joined Ultra, an independent boutique creative agency as managing partner.


She is also the founding partner of newton.ddc. a dynamic creativity consultancy company with DCO services at its core.



Lize has been on numerous national and international industry award juries including Cannes International Creativity Festival, Gerety Awards, Felis, Kirmizi, Social Media Awards, Prida Communication Awards.



Lize is the chair-person of Make a WishTurkey; was the president of the Advertising Foundation between 2017-2019, and is currently a member of the Advertising Association.


Lize is fluent in English and French in addition to her native tongue Turkish.



Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight - and at the center of the conversation - with the aim to drive progress within the industry on a global scale. The series will bring together agency and brand leaders from around the globe for a refreshing take on what leadership looks like. Gerety Talks premieres on Facebook, IGTV and YouTube every Tuesday at 17:15 CET / 11:15 EST.