GERETY TALKS: Karen Boswell

Karen is responsible for developing VMLY&R’s CX capability in the EMEA region and growing clients’ engagement. She drives the creation of world-class consumer engagement experiences and platforms at the intersection of technology, creativity and culture to create connected brands.

With more than 15 years of experience across every sector, Karen has led world-class brands and organisations forwards from both a strategic and implementation perspective, weaving together ideas and people in a politically agile way to gain momentum, both outwardly as a brand and inwardly as an effective organisation.

She previously held roles as head of innovation at Adam&EveDDB and global client lead at AKQA. She is also the founder of tech startup THEI.A Cognition. Karen was winner of the IPA’s 2016 Women of Tomorrow awards in Tech & Innovation, named as one Google’s ‘Top 10 Female Creatives to Watch for 2017 and 2018, the Drum’s Most Influential Top 100 Digerati for 2017, 2018, 2019 and one of the Drum's ‘Top 25 from the last 25 years’ Women shaping digital 2019.

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight - and at the center of the conversation - with the aim to drive progress within the industry on a global scale. The series will bring together agency and brand leaders from around the globe for a refreshing take on what leadership looks like. Gerety Talks premieres on Facebook, IGTV and YouTube every Tuesday at 17:15 CET / 12:15 EST.

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