Tue, 15 Jun 2021 12:12:53 GMT
The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, reveals the global shortlist and the agency of the year by country titles. Shortlisted entries from the UK among others include, Festive for Burberry by Riff Raff Films London, Lights On for McDonald's by Leo Burnett London and The Show Must Go On for Amazon by Lucky Generals
Uma Rudd Chia, ECD and co-founder of KVUR was the Ambassador for this year’s Singapore executive jury and had the following to say: “The advertising world and the parameters that define creativity have always been very male skewed. Gerety Awards brings a nice balance to this by having an all-female panel to judge creative work from a uniquely female lens! And this year the Singapore panel was made up of women creative leaders of different races and cultures which brought about a diversity of thinking to the decision making process. It was nice to see how while we all had our unique takes, favourite pieces and differences of opinions, we all collectively agreed on the best work - goes to show that good creative work transcends individual differences.”
Unique in that the sessions are held around the world, with international executive juries of agency and brand leaders, the judging was followed by the hugely successful jury insight panels. The free to watch events were billed as creative awakenings with each panel including some of this year's judges from the different jury locations in London, Berlin, Budapest, Milan, Singapore, Lagos, Toronto, Santiago, Los Angeles and Paris.
The 2021 Agency/Production Company of the year by country winners are:
*Agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length that includes up to three pieces of work from the past 12 months.
The Grand jury that includes the likes of Kate Stanners, chairwoman & global chief creative officer at Saatchi & Saatchi London, Karen Blackett OBE, WPP U.K Country Manager & GroupM UK CEO and Kiesse Lamour, Head of Industry at Pinterest, will now choose the final winners which will be announced Monday, September 6th. It will include Gold, Silver, Bronze, Grand Prix, and overall Network and Agency of the year awards. Refining the current shortlist the grand jury will be creating a truly diverse and qualitative winners showcase across multiple creative disciplines that are determined based on scores achieved across the board – regardless of the product advertised or medium submitted. This ensures that only the very best work, that resonates with the world’s most powerful consumers, is awarded.
Elizabeth Valleau, global creative lead, Facebook UK: “Organisations like the Gerety awards are more meaningful than ever, as we have a renewed opportunity to celebrate a values-based, people-first brand innovation and communication. When selecting the London Jury, we wanted to not only include diverse voices but also diverse industry perspectives. Having amazing womxn from more traditional marketing and agency backgrounds looking at work with ethical hackers, futurists, NGO-leads and educators, made for a passionate and joyous exchange of thought provoking ideas. “
See the full shortlist here