Wed, 31 Jul 2019 15:38:48 GMT
The creation of the Gerety Awards was designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries. Now, after executive jury sessions took place in 10 capital cities, the grand jury has chosen the final winners of the first ever Gerety Awards.
Grand Prix were awarded to:
LOLA MullenLowe for HIDDEN FLAG
McCann New York for Changing the Game
VMLY&R Warsaw for The Last Ever Issue
Two Grand Prix were awarded to AMV BBDO for Viva La Vulva
BBDO New York were awarded Agency of the Year with 2 Silvers, 4 Bronze and 8 shortlist. Winning work included #DefyTheName for Monica Lewinsky, Care-E for KLM and Nurses Save Lives for Johnson&Johnson.
BBDO Worldwide were awarded Network of the Year with 2 Grand Prix, 1 Gold, 3 Silvers, 4 Bronze and 17 Shortlists. Winning work included Viva La Vulva from AMV BBDO and AT&T 'Train' from BBDO New York.
There were winners from Australia, Canada, Colombia, Denmark, France, Germany, Lebanon, Netherlands, Poland, Russia, Spain, Sweden, UK and USA.
The most awarded countries include USA, UK, Germany and Spain:
- USA had 1 Grand Prix 1 Gold, 5 Silver, 8 Bronze and 13 Shortlist
- UK had 2 Grand Prix 1 Gold, 2 Silver and 10 Shortlist
- Germany had 2 Gold, 1 Silver, 1 Bronze and 9 Shortlist
- Spain had 1 Grand Prix, 2 Gold, 7 Silver, 1 Bronze and 2 Shortlist
Co-founder Lucía Ongay said: “I could not be prouder of the winners chosen by the Gerety jury, in total there were just 60 entries which reached the required score to be awarded this year’s Gerety Awards. The highly acclaimed and respected Gerety Awards Jury and the winners they have chosen clearly sets the benchmark for the very highest standard of creativity.”
Gerety Jury member Angela Natividad, CCO and co-founder of Hurrah.gg, said: “There were plenty of woman-oriented ads, but that’s just the ad industry right now. What better focus group than Gerety to distinguish truly empowering works from femvertising? I also think some agencies believed that, because the jury is all women, work targeting women would stand a better chance. Not so. The winning brands from this year’s Gerety Awards draw from a range of industries and persuasions and are a testament to the discernment of a diverse and qualitative jury.”view more - Awards and EventsGerety Awards, Wed, 31 Jul 2019 15:38:48 GMT