Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Gerald the ‘Veg King’ Shares the Joys of Giant Vegetables for Gucci's In the Garden Collection

Creative 1.6k Add to collection

COMPULSORY’s series of films that celebrate nature with Gucci continues

Gerald the ‘Veg King’ Shares the Joys of Giant Vegetables for Gucci's In the Garden Collection

London based production and talent management company, COMPULSORY, share the second instalment of their collaboration with Gucci, after their worldwide hit with the Gucci  x The North Face campaign from earlier this year. For ‘In The Garden with Gucci’ they utilised the same creative team to showcase the brand’s Off The Grid collection in the context of a quintessential English country garden.  

In the piece, Gerald Stratford, a retired fisherman, champion gardener and unexpected social media sensation, guides our cast of city dwellers through his garden and shows them how to cultivate their own food. His natural passion for sustainability and teaching  others about how to care for a garden makes him the perfect mentor for our cast and audience. 

Alongside the campaign we are also invited to join Gerald in his shed as he shares his top  tips for gardening in his ‘Growing Guides’. In these guides Gerald shares some insights such as how you can be more resourceful by using old milk cartons to grow a lettuce, and  that plants like music. It’s not all about how to grow a big vegetable, the most important  thing to Gerald is that people have a good time enjoying the outside world.  

Gucci’s OFF THE GRID capsule collection is designed with environmentalism in mind,  using only recycled, organic, bio-based and sustainably sourced materials. This collection  is at the heart of Gucci’s mission to bring positive change to their own brand and the planet  as a whole.  

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

FILM LAB: Cinelab London



Genres: Fashion & Beauty

Categories: Clothing and Fashion, Designer

COMPULSORY., Wed, 31 Mar 2021 12:14:27 GMT