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George from 1973

Creative 22 Add to collection

George from 1973

To launch Sberbank’s new non-financial services, Leo Burnett Moscow went back in time to bring back an iconic and charismatic character from the past to star in its campaign. With creativity and the help of deepfake technology, Leo Burnett Moscow successfully and smartly demonstrated Sberbank’s progress and its new offerings via an integrated campaign.

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George from 1973
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Client

Advertiser: SberBank

Head of R&D: Oleg Petrov

Senior vice president, Chief Marketing & Communications officer: Vladislav Kreinin

Executive director: Alena Konurina

Expert: Natalia Ivanyuk

Creative Agency

Creative Agency: Leo Burnett Moscow

Creative Directors: Ilya Pryamilov, Vasily Gubin

Group Account Director: Irina Kazennova

Strategic Planning Director: Tatiana Lomonosova

Managing Director: Oksana Shevchenko

Senior Art-Director: Tatiana Starikova

Producers: Anna Bogdanova, Ekaterina Barmak

Head of production: Irina Novikova

Filmservice

Director: Tigran Bezhanov

DOP: Alexey Kupriyanov

Executive producer/ Line producer: Ekaterina Getta

Producer assistant: Olga Samoshkina

Post-production producer: Elena Khoreva

2A graphic studio - Supervisor: Alexander Kuznetsov

Synticate graphic studio - Creative Directors: Roman Tsukanov & Vladislav Tkachuk

Face swap studio Deepcake - CEO: Maria Chmir

Fancy State Music Agency - Chief Music Officer: Pavel Tseitlin

Categories: Finance

Publicis Groupe Russia, Fri, 18 Jun 2021 14:09:32 GMT