senckađ
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

George Clooney Schools Danny DeVito on Being a Gent in New Nespresso Ad

04/11/2015
Advertising Agency
New York, USA
280
Share
McCann NY enlists all-star cast for stylish new spot directed by Grant Heslov

Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S.  From November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing campaign in the U.S., which brings to life Nespresso as “a cup above” across television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign will also run in Canada. This is the first branded television advertising campaign in North America to feature Clooney.

“I’ve been working with Nespresso internationally for nine years and I really love and respect the brand, what they do, and how they do it,” said George Clooney. “Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan. They are an incredibly responsible company and I am excited to expand my partnership with them into the U.S.”


In the 30- and 60-second television ads, Clooney dressed in a war General costume is in a movie studio commissary lined up for coffee where he meets Danny DeVito, wearing a Napoleon costume.

Danny is pouring himself a coffee from an antiquated coffee pot while George brews himself a fresh Nespresso. Danny, and various other characters in costume, is intrigued with George’s coffee selection and proceeds to ask Clooney to introduce him to Nespresso. Clooney, in his characteristic wit and charm, agrees to train Danny in the art of good taste – from his coffee selection to the beauty of tango dancing to a finely tailored suit. In the end, George himself is even impressed. Through their entertaining and comedic interplay, Clooney and DeVito demonstrate how everyone can “Experience a cup above.”

The statement is an invitation into Nespresso’s elegant lifestyle and the company’s commitment to deliver the highest quality sustainable Grand Cru coffees to its consumers. Only 1-2 percent of the world’s coffee crops match the brand’s strict quality requirements and aroma profiles.

Credits
Agency / Creative
Post Production / VFX
Editorial
Music / Sound
Work from McCann North America
Road Non-Rage
The New York Lottery
23/04/2024
19
0
Bonkers
The New York Lottery
23/04/2024
11
0
Apartment
The New York Lottery
23/04/2024
11
0
ALL THEIR WORK