Nespresso, in partnership with Google and its Youtube social network, launched a unique, new brand platform featuring George Clooney and Matt Damon.
“This partnership is not just about a TV campaign,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the chance to embark on their own voyage of discovery into the world of Nespresso via a unique innovative digital platform, where they are free to create their own, personally-tailored experience.”
The TV commercial extends to the digital world where viewers can uncover film excerpts of Clooney in action as a member of the newly founded Nespresso Sustainability Advisory Board. This never-before-seen footage of Clooney discussing Nespresso’s sustainability initiatives can be discovered on the newly-designed, Nespresso channel. The channel now provides a cleaner, highly accessible and more pleasurable user experience for Nespresso Club Members, YouTube followers and online viewers.
Matt Brittin, VP Google Northern Europe and global sponsor of Nestlé relationship said, “Nespresso is a pilot participant of our Brand Partner Program, where brands think and act like content creators to leverage the full power of their YouTube channel. Nespresso is a global brand with fantastic consumer love who we are already working with to create the next generation of branded-content. Stay tuned for great things in the near future.”
Viewers will be delighted to learn that long-standing Nespresso Brand Ambassador George Clooney is accompanied for the first time in a series of humorous scenes for television by Academy Award winning screenwriter, actor and friend, Matt Damon. On working with Nespresso, Damon commented, “I like the product and I drink Nespresso and then, I like George Clooney a lot.”
In this new footage by award-winning director Grant Heslov, we see Clooney being snubbed by an attractive female in preference for her Nespresso coffee moment. This instant is the moment which depicts the story of the Nespresso coffee experience as a private indulgence which should never be tampered with, disrupted or compromised.
Client(s): Guillaume Le Cunff, Marketing Director, Anna Sarafianou, Communication Director, Julia HolingerGafner, Brand Manager
Agencies: McCann Erickson, Lowe, Weber Shandwick
Global Creative Director: Miguel Bemfica
Creative Directors: Pierre Riess, Romain Guillon, Miguel Bemfica, Lee Tan
Print Copywriter: Philippe Lopez
Digital Art Director: Pascal Vu
Account Handlers: Carole Massanes, KrisztinaPalmai
Strategic Planner: Gérard Charbit
Director: Grant Heslov
Production Company: Moonwalk Films
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Producer: Moonwalk Paris (Alexis Bensa)
TV Producer: Carrie Moores
Music Title & Artist:
“In the name of pleasure”
Post Production: Moonwalk Paris Sound Design: Capitaine Plouf, Paris
Soundtrack author/composers: Benjamin RAFFAELLI & Frédéric DOLL
Media Planning: Zenith Optimedia