McCann North America
Thu, 27 Apr 2017 09:19:45 GMT
George Clooney stars in Nespresso’s latest advertising campaign “Comin’ Home,” his second as US Brand Ambassador. Nespresso extends its premiere 2015 campaign with Clooney and introduces a fresh iteration inspired by iconic Hollywood films. Set to Mel Torme’s celebrated version of “Comin’ Home, Baby,” Clooney can be seen on the road and alongside legendary characters in scenes from some of America’s most memorable movies on a quest for quality coffee. He is joined in the new campaign by friend, fellow actor, and director Andy Garcia. The advertising campaign, created by McCann New York and directed Grant Heslov, by will activate in the US and Canada across television, digital, dedicated web films, social media and on the existing microsite.
“After the success and positive response to our first U.S. brand campaign with George Clooney, we are excited to launch our newest approach with our dedicated brand ambassador,” said Guillaume Le Cunff, President, Nespresso USA. “George Clooney has been a wonderful partner for many years, in the U.S. and globally, bringing the Nespresso brand essence to life in many ways – certainly through his entertaining advertisements but also through his work with the Nespresso Sustainability Advisory Board, championing our commitment to farmers and providing high quality, sustainable coffee to coffee lovers around the world.”
The 30- and 60-second television ads take Clooney on a road-trip to get to a taste of his beloved Nespresso coffee. Both open with Andy Garcia, playing himself, relaxing poolside in Los Angeles sipping a freshly-brewed coffee from his Nespresso VertuoPlus machine. He is talking on the phone with his friend Clooney, who is in a bit of a different situation – on location for a shoot in the pouring rain. As Garcia savours his Nespresso, Clooney is faced with a generic, sub-par coffee pot on-set. Envy sets in and George sets home to a Nespresso Boutique and his own cup of Nespresso Vertuo coffee.
On the road, Clooney finds himself in a real-life montage of Hollywood’s most famous travel scenes – getting a lift with Kermit the Frog and Fozzie Bear in The Muppet Movie, on the back of the Easy Rider chopper, and even riding shotgun with Burt Reynolds in Smokey and the Bandit. Seabiscuit takes the last leg and brings him home to the front door of the Nespresso Boutique in Beverly Hills. After a long and entertaining tour, Clooney finally enjoys a cup of high quality Nespresso coffee.
“I’ve been on a journey with Nespresso over the last 12 years and this campaign has been one of the most fun and imaginative to date – I love classic Hollywood and a cameo appearance in these famous movies has been one of my favorite roles,” said George Clooney. “My work with Nespresso has become something of a passion and reaches far beyond advertisements. First and foremost, I love the product. Second, I really love what they stand for. We have a shared commitment to further sustainable global coffee farming practices in order to support farmers and their families, and protect the environment while delivering a high quality, great cup of coffee.”
Genres: Action, Comedy, Storytelling, People
Categories: Hot Beverages, Soft DrinksMcCann North America, Thu, 27 Apr 2017 09:19:45 GMT