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George Clooney and Friends of Nespresso Reveal the Deep Human Care Behind Every Cup of Coffee

Creative 194 Add to collection

Nespresso campaign from McCann NY will appear on television, in digital, print and social media, as well as in Nespresso boutiques, out-of-home and on the company website

George Clooney and Friends of Nespresso Reveal the Deep Human Care Behind Every Cup of Coffee

Nespresso believes that coffee can be a powerful force for good, and this conviction is central to the brand’s new campaign, 'Made with Care', featuring longstanding brand ambassador and Nespresso Sustainability Advisory Board (NSAB) member George Clooney. 

The campaign, launched with a film created by McCann New York, features George Clooney among other Nespresso friends, asking them to define the word “care,” its importance, and impact on them personally. Highlighting one of Nespresso’s core brand values, 'Made with Care' bridges how caring for farmers and the environment results in high-quality coffee, which can further be a catalyst for positive change.

“Nespresso and I have always shared a passion for sustainability and farmer welfare. And if the past year has shown anything, it’s that care is pivotal to communities’ wellbeing and resilience. That’s why I feel privileged to stand alongside people with the same values in the “Made with Care” movement – from activists, to celebrities, to some of the most dedicated farmers and coffee experts I have ever met. Together, we are committed to sustainability, fairness and to ensuring we can enjoy great coffee for generations to come,” said Clooney.

This sentiment is also embedded in the Nespresso AAA Sustainable Quality™ Program, designed to ensure the selection of only the finest quality beans while improving the livelihoods of farmers and protecting the environment to its commitment to reviving endangered coffees and communities with the Reviving Origins program. This same acute sense of care lies behind the company’s commitment to make every cup of Nespresso coffee carbon neutral by 2022. 

The latest Nespresso campaign will appear on television, in digital, print and social media, as well as in Nespresso boutiques, out-of-home and on the company website.

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Credits
McCann NY

EVP, Executive Creative Director: Larry Platt

EVP, Executive Creative Director: Danny Rodriguez

Associate Creative Director: David Cappolino

Associate Creative Director: Nickie Thongton

Senior Art Director: Tim Min

Copywriter: Josh Race

Art Director: Luzdivina Ruiz

Chief Production Officer, McCann North America: Nathy Aviram

Executive Producer: Kathy Love

Senior Producer: Loly McIndoe

VP, Strategy Director: Amanda Shapiro

SVP, Group Account Director: Amber Greenwalt

Account Director: Cheryl Edwards

Account Supervisor: Jordan Hamilton

Account Supervisor: Emily Charlton

Account Executive: Matthew Albaira

Project Manager: Annie Kunstler

Associate Project Manager: Cerine Azar

SVP, Director of Business Affairs: Wilmien Blake

Head of Celebrity Talent & Music: Danielle Korn

Director of Talent Payment: Terry Marcello

Talent Manager: Gordon Corte


Director: Grant Heslov

Director (Spanish Language): Nicolas Entel

Co-Founder/President: Kristen Evans

Co-Founder/EP: James Evans

EP/Head of Production: Geoff Campbell

Producer: Fern Martin

1st Assistant Director: Peter Etzweiler

Director of Photography: Peter Donohue

Script Supervisor: Monica Fernandez

Editorial Company:

Editor: Chris Franklin

Assistant Producer: Hannah Wederquist-Keller

Executive Producer: Sarah Van Tassel

Producer: Ali Corsi

Creative Director/VFX: Ryan Sears

Sound Studio:

Sound Mixer: Peter Holcomb

Music:

Music: Nespresso La Boutique

Composers: Benjamin Raffaelli & Frédéric Doll

Publisher: Capitaine Plouf

Nespresso

Chief Executive Officer: Guillaume Le Cunff

Chief Brand Officer: Anna Lundstrom

Head of Global Brand Communication and Identity: Mélanie Brinbaum

Global Brand Campaigns Manager: Mafalda Sttau Monteiro

Global Brand Campaigns Trainee: Laura Santacruz Cardona


Production

Production Company:

Untitled, Inc.
1615 Stanford Street
Santa Monica, CA. 90404


Big Sky
10 East 40th Street
New York, NY. 10016


Sound Lounge
148 Fifth Avenue
New York, NY. 10010


Capitaine Plouf
16 Rue Ballu – 75009 Paris, France

Categories: Soft Drinks, Hot Beverages

McCann North America, Mon, 24 May 2021 16:54:00 GMT