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George at Asda’s Latest Spot Helps Kids Start the New Year Like a Boss

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Armoury director Amy Becker Burnett puts the kids first ahead of the new school year

George at Asda’s Latest Spot Helps Kids Start the New Year Like a Boss

George At Asda gears up for September and the return to school with the latest commercial from Armoury filmmaker, Amy Becker Burnett. The message is clear: it's a new school year and the kids want to arrive in style, ready to start the new curriculum like a Boss. The children (and original cast from Arrive Like You Mean It) gather in the playground to vocalise their new money saving threads with a vibing drill beat to boot.

Amy Becker Burnett lets the kids shine, with brilliant performances charging the piece while still producing a vibrant and polished commercial with great camera work and choreography. From break dancing youths, to money saving mothers. George at Asda has you covered with affordable prices to start the new school year. 

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Client: George at Asda

Head of Creative: Claudia Solano

Content Specialist: Bobbi Christie

Agency: Impero @weareimpero

Creative Director: Al Mills

Creatives: Zara Bennett, Josh Mansell

Account Director: Lauren McGregor

Head of Strategy: Charlotte Willcocks

Producer: Clare Thomson


Production Company: Armoury

Director: Amy Becker-Burnett

Executive Producer: Matt Hichens / Lauraine Bhuglah

Producer: Sonya Sier

Production Manager: Emilia Reid

DOP: Joe Douglas

Focus Puller: Alastair Baines

Drone Op: Fergus Kennedy

Gaffer: Ed Smith

Art Director: Grace Becker-Burnett

Costume Stylist: Pia Woodvine

MUA: Bianca Scott

Starring: Victoria Alsino, Arno Perry, Ethan Lai, Maximilian, Onyx Daisy

Post house: Electric Theatre Company

Editor: Laura Cairney-Keize

Sound Studio: Jungle

Sound design: Dominic Dew

Sound Mix Producer: Ciara Holmes

Grade: Jason Wallis

Genres: People

Categories: Retail and Restaurants , Supermarkets

Armoury, Wed, 03 Aug 2022 09:25:22 GMT