Captivate launched with a London-based event at The Flux Innovation Lounge
Designed to answer the difficult questions modern marketers have today – Captivate is a new platform for thought leadership, events and initiatives developed by Geometry Global UK.
As UK CEO Michelle Whelan explains, “The modern shopper has many different interests and brands are learning to engage in new and exciting ways. Captivate captures our insights into human behaviour and decision marking through omnichannel and e-commerce, to events and experiential to brand and design to B2B and trade”.
Captivate launched with a London-based event at The Flux Innovation Lounge with lively discussion around the highly topical debate: ”Amazon: the only future of shopping?”. It was led by a panel including Martyn Blakeley (Global Digital Commerce Content & Shopper Experience, GSK), Jon Himoff (MD, retail tech company Connected Retail) and Geometry Global UK’s Head of Digital, Debbie Ellison. Guests included Fairtrade, GSK, Unilever, WPP, The Royal British Legion, UK intermediary AAR, among others.
Content explored how online experience in one category shapes expectations in others; innovators delivering the best online experiences; relevant in-store tech that boosts basket size; and innovator traits to adopt.
Three key thoughts summed up by Captivate host Michelle Whelan:
The Amazon ecosystem is fragmented; look to APAC to see how platforms like WeChat brilliantly integrate social, shopping and services seamlessly.
Think like a tech company. To innovate, you must be under pressure.
Amazon does many things well, but there's room for improvement to help shoppers navigate new categories or overcome existing shopper barriers’.
Content from evening is now live on Geometry UK’s Captivate YouTube channel which can be found here. The next Captivate event is scheduled for 28 November.