VMLY&R COMMERCE UK
Thu, 08 Mar 2018 14:04:21 GMT
One in ten girls aged 14-21 in Britain can’t afford sanitary products – leading them to miss classes and miss out on vital years of schooling and placing them at educational disadvantage.
Homeless women are affected too. Unlike condoms, sanitary items are not available for free. They remain classed as a luxury, non-essential item, taxed at 5 percent.
As part of International Women’s Day, Geometry has launched Sanitary Sisters – an initiative to encourage both women and men to confront period poverty by donating sanitary products. While many donate to foodbanks, the very specific needs of girls and women are often forgotten.
Today, International Women's Day sees Geometry setting out collection points across the agency, inviting product donation, which will then be made to the local foodbank in North Paddington.
The agency is calling out to brands and retailers to partner with the idea.
Comments Geometry Executive Creative Director Elspeth Lynn, “This is reassurance to women, especially girls about to become women, that there is now a new and recognised appreciation for what women go through. And that all aspects of being a woman need acknowledgement and support”.view more - CreativeVMLY&R COMMERCE UK, Thu, 08 Mar 2018 14:04:21 GMT