Geometry UK Lands IPA Gold for Outstanding Professional Development

Photo caption from left to right: Kerry Chilvers, brands director, Direct Line, chair of judges, IPA CPD Gold; Elke van Tienen, HR director, Geometry UK; Nigel Vaz CEO, Publicis Sapient, IPA President

Geometry announces that it has picked up the Continuous Professional Development Gold Accreditation from the IPA - an agency first.

Elke van Tienen, HR director, commented: “This is terrific industry recognition of our People First strategy and the extraordinary team pouring energy and passion into making Geometry a unique place to be.”

The IPA jury said: “Geometry saw a business issue, found interesting and sensible ways to address it using CPD, with positive and measurable results. A textbook example of what the Gold standard is all about.”

2018 was a significant year for Geometry explained Elke: “In a world that is changing at a pace faster than ever, there will always be something new to learn. It’s critical to ensure that our people are best equipped to face the world of not just today, but for the future too. That’s why we have invested heavily in capability building, developing new tools and platforms, and have purposefully focused on creating the right environment for everyone to perform to their best.” 

Agency commitment started with learning & development and integrated a heightened focus on health & wellness.

Michelle Whelan, CEO, Geometry UK, said: “Creating a business culture that focuses on people and their development first is often challenging. I am very proud of our talent team who are creative and entrepreneurial and, with limited resources, have achieved a culture of learning that’s made such a positive impact on our people and our business.“

IPA research shows that 'Gold' agencies gain increased staff retention, positive perception, higher than average pitch conversion rates and increased revenue.