Geometry Ogilvy Japan Appoints Yiwen Li to Experience Design Director

Geometry Ogilvy Japan has appointed Yiwen Li as its newly created role, experience design director. With this strategic hire, Geometry Ogilvy Japan is to further accelerate the scale up of its service offerings.

Before joining Geometry Ogilvy Japan, she served as Publicis Sapient’s associate creative director, experience in charge of SEA and Japan market. In this role, Yiwen successfully led experience design for large-scale Digital Business Transformation programs across Singapore, Japan, Hong Kong, Thailand, and Indonesia. She has extensive experiences working for Japanese brands which includes a Japanese tech giant entering the telco space with a disruptive CX strategy.

In her new position, Yiwen will play a leading role in supporting the development of our brand and customer experience business for clients; driving marketing innovation through digital transformation and service design.

Ichiro Ota, CEO of Geometry Ogilvy Japan said: “This appointment represents our commitment to provide clients with innovative strategies and help translate that strategy into commercial results. Yiwen does not only create great experience design but leads experience transformation. Her exceptional abilities and creativity to build personalised and contextual experiences makes her most qualified leader.”

Yiwen commented: “Experience Design is part science, part art, and it is an ever-evolving practice that puts humans and their needs at heart and creates moments of delightfulness for them. I am excited to join Geometry Ogilvy Japan with the vision to build, grow, and contextualise this capability to suit Japanese clients and their customers' needs, to help them navigate the digital world with ease and innovate at a personalised pace. Being human-centric, data-driven, and systematically operationalising the experience creation process will be essential along the journey.”