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Geometry Japan's New Film for Coleman Inspires Japan to Come Together

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Film champions the power of camping to strengthen bonds with our loved ones and relax

Geometry Japan's New Film for Coleman Inspires Japan to Come Together
Coleman Japan Co., Ltd. (hereinafter Coleman) has released its new brand movie created by Geometry Global Japan. With the new slogan “Light Up”, it shows how camping brings people together. 

In Japan, Coleman is known as a leading innovator and manufacturer of outdoor products.

It has helped people have fun and make memories by providing the gear integral to their outdoor experiences. The slogan of Coleman in 2018 is "Light Up" and with this new brand movie, the brand aims to foster meaningful connections between people, through camping.


Commenting on the film, Ichiro Ota, CEO of Geometry Japan, said “Coleman's history is said to be the history of gasoline lanterns. We’d like to re-introduce how the brand has evolved and what its symbolic lantern brings to people. Leave the hustle and bustle of the city and put yourself in nature with friends and families. Spend time to feel full of yourself. There are no rules or restrictions, just plenty of time for bonding and relaxing. For those feeling empty in this modern society, camping will certainly serve as a positive intervention.”

As the brand agency of record, Geometry Japan leads the outdoor camping brand’s major marketing activities including digital activation and in-store communications.
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Client

Advertiser: Coleman

Production Service

Production Supervisor: Norihiko Uehara (Winners)

Production Company

Production Company: TYO/MONSTER

Executive Producer: Takaharu Hatori

Director: Dai Isomi (TYO/SPARK)

Producer: Yoshinao Tanaka

Casting Director: Hironobu Funabiki (e-spirit)

Hair and Make Up: Kazuyo Hatano

Direction Assistant: Jyunichi Inoue (TYO/SPARK)

Director of Photography: Yusuke Ohki

Set and Props Modelling: Yuki Ishiyama

Other

Stylist: Yusuke Date

Creative Agency

Creative Agency: Geometry Global Japan

Copywriter: Joji Hirose

Executive Creative Director: Masato Mitsudera

Account Executive: Ai Shimomura, Koki Yuyama

Art Directors: Tsutomu Nakagawa, Mitsunori Yamazaki, Liu Dillon

Designers: Kazuma Fushimi, Katsuya Yamamoto, Hasegawa Natsumi, Yumiko Yamamoto

VMLY&R COMMERCE China, Wed, 25 Jul 2018 09:21:08 GMT