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Geometry Global's Talking Mattress Plays Cupid to Overworked Couples

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British mattress company Dunlopillo uses sensors in bed to bring couples together

Geometry Global's Talking Mattress Plays Cupid to Overworked Couples

Geometry Global has launched a new campaign in Malaysia for Dunlopillo, a British mattress company.

The product campaign, called “Listen to Your Mattress,” installs sensors around a couple’s mattress to measure activity and general pressure points. After a few nights of monitoring, should the sensors notice specific “inactivity” between the couple, they’ll send a push notification to the couple, encouraging them to spark up the romance with a few different date ideas.  Geometry Global introduced the idea of using technology in the sensors in order to monitor activity and foster engagement between the couple.

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Designer: (Head) Wendy Chiu

Designers: (Sr) Lam Shi Yah, (3D) Tommy Voon, (Jr) Choong Jia Jun

Creative Agency

Account Executive: (Sr) Thian Zen Yee, Beh Zhi Lin

Copywriter: Eunice Koe

Creative Technologist: Chin Ling Yeo

Executive Creative Director: Mehdi Lamloum

Group Account Directors: Anne Oh

Programmer: Jason Lee

Senior Art Director: Chui Tuck Loong

Senior Copywriter: Kimberley Yap

Strategist: (Planner) Chin Hwai Hwe

Creatives: (Group Head) Suffian Rahman, Pravin Sutar

Categories: Home Appliances, Furniture

VMLY&R COMMERCE Malaysia, Wed, 13 May 2015 12:01:11 GMT