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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Geometry Global's Talking Mattress Plays Cupid to Overworked Couples

13/05/2015
Advertising Agency
Kuala Lumpur, Malaysia
173
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British mattress company Dunlopillo uses sensors in bed to bring couples together

Geometry Global has launched a new campaign in Malaysia for Dunlopillo, a British mattress company.

The product campaign, called “Listen to Your Mattress,” installs sensors around a couple’s mattress to measure activity and general pressure points. After a few nights of monitoring, should the sensors notice specific “inactivity” between the couple, they’ll send a push notification to the couple, encouraging them to spark up the romance with a few different date ideas.  Geometry Global introduced the idea of using technology in the sensors in order to monitor activity and foster engagement between the couple.


Agency / Creative
Animation
Work from VML Malaysia
Ang Pow
Ang Pow
26/03/2024
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