Geometry Global UK is set to take sight, sound, scent, taste and touch to Most Contagious with a set of branded sensory experiences
Earlier this year, Geometry UK announced partnership with SENSIKS’ sensory technology to create a range of sensory reality experiences for clients- where audiovisual recordings with scent, temperature, air flow, vibration, taste and light create immersive experiences. An auto brand, for example, could give someone shopping for a new car an experience of the sounds, scents and scenery of a test-drive, while supermarket shoppers could enjoy the taste, smell and feel of a chocolate brand through an experience that brings the ingredients to life.
‘People want a world where brands no longer tell them about products, but invite them to ‘feel and live’ the service or product,’ Debbie Ellison, head of digital at Geometry Global UK said.
She continued, “Most Contagious makes sense of powerful trends in marketing, technology and consumer culture certain to shape marketing and customer decisions in 2018 – we’re thrilled to be invited.”
The annual ground-breaking event gathers together 600 marketers from the world's most successful and pioneering brands, media, tech companies and agencies. Most Contagious
takes place on Wednesday 6 December in London at the Old Truman Brewery, 91 Brick Lane, E1 6QR.