Geometry Global UK Names Martin Smith Chief Strategy Officer

Geometry Global UK has announced its new Chief Strategy Officer Martin Smith. Bringing with him a record of innovation and effectiveness, Martin will join Geometry Global UK in January 2016 and will also be Managing Partner, sitting on the agency executive committee.

Working closely with CEO Sarah Todd, Martin will oversee Geometry Global’s strategic product across all clients including Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates and Mondelez. He will also lead the agency’s strategic consultancy – Geometry Intelligence.

On Martin's appointment, Sarah Todd commented: “From the moment I met Martin it was clear we share the same passions: building and leading great teams, customer experience and journey intelligence, big activation ideas and turning brand fame into fortune for our clients. Martin is a pioneer, a collaborator and has a great track record of transforming behavior through brilliant insight. We’re looking forward to sharing his skills across all our clients’ businesses”. 

Martin joins from Havas’ Cake + Arnold KLP where he was most recently Chief Strategy Officer. He arrives with over 20 years’ experience as strategist and agency leader helping create effective and award-winning campaigns in every communications discipline.