Creative in association withGear Seven

Geometry Global UK Creates In-Branch Interactive Experience to Help HSBC UK Customers Thrive in 2018

Advertising Agency
London, UK
HSBC pioneers booth to boost customer saving
As part of HSBC UK’s new brand positioning, ‘Together we thrive’, Geometry Global UK has created an in-branch interactive experience to help customers, focus on what they want to achieve in 2018 by producing a personalised desktop calendar.

An interactive booth invites customers to select up to three goals for 2018 from a list of options and set a deadline for each, from travelling, to starting a new business to buying a first home. People are photographed against a green screen, and the photo is cut out and dropped into s own personal image of how they want to thrive.  The booth creates and instantly prints a personalised 2018 calendar based on the data given.

Research reveals that people who publicly commit to goals, are more likely to achieve these. By helping customers talk about their ambitious and offering tangible, printed support, HSBC can help people achieve their goals.

This is a first for the bank and is live in selected branches throughout January.

The idea supports HSBC's new campaign ‘Together we thrive’ – reflecting HSBC's ongoing commitment to helping people, businesses and communities in the UK to prosper.

Gideon Maier, Business Partner at Geometry Global UK commented, “This idea is a great example of delivering true utility to customers that will live beyond their branch visit”.

Pam Thandi, Head of UK Retail Marketing, HSBC UK explained, “Our customers are at the centre of everything we do.  By offering them the opportunity to set out their annual goals and when they want to achieve them by helps us work with them to offer the right support and advice to ensure they thrive in 2018.”

Agency / Creative