Geometry Global Names Carl Preller Chief Performance Officer

Geometry Global North America, the region’s largest and most geographically complete shopper marketing and brand activation agency, this week, announced the appointment of Carl Preller as Chief Performance Officer in a newly created role. Preller joins Geometry Global’s New York office and will oversee the advancement of the agency’s program measurement capabilities.  Carl will also be the Executive Sponsor on the Mondelēz business. He will report directly into Carl Hartman, CEO, Geometry Global North America and will serve on the Executive Committee.

Geometry Global North America’s CEO Carl Hartman stated, “This is an important hire for us. It assures that we have a uniquely experienced and knowledgeable leader in place to deliver the kind of effective and measurable programs, which matter most to our clients and offer a roadmap for continued success. Everything we do leads to purchase, and every program we put into place needs to prove that link.”

Prior to joining Geometry, Preller spent seven years at Kantar Retail where he served as Managing Director in both China and North America. In this role, he served as a consultant at the senior leadership level for multiple blue-chip marketers including Kimberly Clarke, Kraft, J&J, Coca Cola, Mondelēz, AB Inbev. In this position, Preller was instrumental in driving revenue growth in key clients. He also developed the Mondelēz Shopper Marketing Capability Roadmap. Previous positions include key roles at L’Oreal, The Coca-Cola Company and Unilever. Most recently, Preller served as Executive Vice President at Symphony Technology Group where he worked with selected client businesses to improve upon operational, team and client management effectiveness.

“I’m thrilled to be joining Geometry Global in this capacity and am excited to move the agency data, insights and analytics capability forward for our clients,” said Preller. “Our ability to integrate data and insights into more strategic, truly measurable marketing programs is fundamental to driving client brand, category and customer performance and is something Geometry is dedicated to doing better than any other agency.”