Geometry Global London announces the appointment of Andrew Bell as Managing Partner and Client Services Director of its 350 strong agency. Reporting to CEO Sarah Todd, Andrew joins from Cheil UK where he was formerly Managing Partner and Client Services Director.
Andrew’s brief is to build ever stronger trusted partnerships with Geometry’s clients and to continue to help them maximise business conversion through Pivotal Ideas: behaviour-changing creative solutions that drive action. In a nutshell, inspiring people to do things. Agency clients include Coca-Cola, Emirates, GSK, Philips and Vodafone.
Comments Geometry Global London CEO Sarah Todd, “Our ambition is to change behaviour and inspire people to choose our clients’ brands. Over the past 18 months we’ve built solid tools, ways of working, and, launched Geometry Intelligence – our strategic consultancy. It’s now perfect timing to benefit from Andrew’s impeccable track-record of delivering creative solutions that build business value. I’m really pleased welcome him to our team to further our ambition to develop behaviour-changing creative work.”
Andrew Bell comments, "Geometry is one of the most interesting agencies out there, and run by people I really want to work with. Brands need a game changer to win and Geometry’s ability to focus on consumer behaviour and apply powerful creativity at moments of influence is giving brands just that. Geometry has the talent, potential and ambition to seriously transform the landscape for clients and our industry and I'm excited to be part of that journey."
At Saatchi & Saatchi, Andrew rose from account executive to business director working on iconic brands such as Toyota, Lexus, Carlsberg and Guinness. Under his leadership as Diageo Global Business Director, the integrated campaign for Guinness’ 250th global anniversary brought a new generation of drinkers to the brand with billions of media impressions. It helped drive significant incremental sales and landed a film Cannes Lion. Andrew was involved in development work for the multi award winning Carlsberg ‘Old Lions’ football campaign. During his time working on the Toyota business, the agency landed the Marketing Society Grand Prix for Toyota –and raft of awards from Cannes Gold to One Show to D&AD. He also led the creation of the famous “Every Shot Imaginable” campaign for the European PGA Tour with on-line films including Rory Mcilroy vs robot.
More recently at Cheil as Client Service Director, Andrew led the integrated Samsung account – overseeing development and delivery of strategy, creative and production across store design and build, sponsorship, experiential, OOH planning and buying, digital and social, as well as traditional advertising.view more - Hires, Wins & Business
Genres: Peoplelbbonline.com, Thu, 07 May 2015 15:31:27 GMT