VMLY&R COMMERCE UAE
Fri, 29 May 2015 09:32:55 GMT
As we all know, the shopping cart handle is a recognized source of germs. Alas, Lifebuoy, the world’s leading soap, and Geometry Global take germ-fighting to a new level with their “Handle on Hygiene” activation.
The innovative mechanism puts an attachment to a shopping cart that, when swiping across the handle, activates a sanitizer gel, killing 99.9% of all bacteria. The initial launch of the program was in Dubai this year, and will grow to additional expansions in the region.
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Art Director: Christian Louzado, Logan Allanson
Copywriter: Christian Louzado
Creative Agency: Geometry Global Dubai
Designer: Christian Louzado, Calvin Wei Sheau Yeng, Viko Ferrari
Executive Creative Director: Ben Knight
General Manager: Nick Walsh
Group Account Directors: Anna Start
Head of Creative Services: Alvin Chin
Associate Creative Director: Logan Allanson
Creatives: Christian Louzado
Categories: Soaps, Beauty & HealthVMLY&R COMMERCE UAE, Fri, 29 May 2015 09:32:55 GMT