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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Geometry Global & Lifebuoy Get a Handle on Shopping Cart Hygiene

29/05/2015
Advertising Agency
Dubai, United Arab Emirates
547
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Agency creates mechanism to kill 99.9% of bacteria on shopping cart handles

As we all know, the shopping cart handle is a recognized source of germs. Alas, Lifebuoy, the world’s leading soap, and Geometry Global take germ-fighting to a new level with their “Handle on Hygiene” activation.

The innovative mechanism puts an attachment to a shopping cart that, when swiping across the handle, activates a sanitizer gel, killing 99.9% of all bacteria. The initial launch of the program was in Dubai this year, and will grow to additional expansions in the region.


Agency / Creative
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