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Geometry Global & Lifebuoy Get a Handle on Shopping Cart Hygiene

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Agency creates mechanism to kill 99.9% of bacteria on shopping cart handles

Geometry Global & Lifebuoy Get a Handle on Shopping Cart Hygiene

As we all know, the shopping cart handle is a recognized source of germs. Alas, Lifebuoy, the world’s leading soap, and Geometry Global take germ-fighting to a new level with their “Handle on Hygiene” activation.

The innovative mechanism puts an attachment to a shopping cart that, when swiping across the handle, activates a sanitizer gel, killing 99.9% of all bacteria. The initial launch of the program was in Dubai this year, and will grow to additional expansions in the region.

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Creative Agency

Art Director: Christian Louzado, Logan Allanson

Copywriter: Christian Louzado

Creative Agency: Geometry Global Dubai

Designer: Christian Louzado, Calvin Wei Sheau Yeng, Viko Ferrari

Executive Creative Director: Ben Knight

General Manager: Nick Walsh

Group Account Directors: Anna Start

Head of Creative Services: Alvin Chin

Associate Creative Director: Logan Allanson

Creatives: Christian Louzado

Categories: Soaps, Beauty & Health

VMLY&R COMMERCE UAE, Fri, 29 May 2015 09:32:55 GMT