Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Geometry Global Launches Strategic Marketing Consultancy Service

Hires, Wins & Business 0 Add to collection

Geometry Intelligence to be led by Sarah Todd & Cesar Montes

Geometry Global Launches Strategic Marketing Consultancy Service

In response to client demand, Geometry Global London has announced the launch of Geometry Intelligence, a bespoke strategic consultancy designed to support marketers and brands. The new offering operates across market analysis and objectives setting, new product development, customer journey understanding, innovation and retail strategy, customer experience management and investment prioritisation.

Geometry Intelligence brings to market a unique set of tools combining human and behavioural insight with data, predictive modelling and powerful algorithms to identify purchase conversion points to drive efficiency and effectiveness of marketing investment.

Brands including Philips are already tapping into the offering. Sasha Dzhuras-Dotta, Marketing Director, Consumer Lifestyle, Philips UK & Ireland, comments: “Geometry Global’s in-depth research and strategic thinking has sharpened how we look at our consumers and their behaviour. Its work has uncovered key consumer insights and identified specific points of influence that redefine how we market our products.”

Integrated within the London agency, the team is led by Sarah Todd, Chief Executive Officer, Geometry Global UK and Cesar Montes, Chief Strategy Officer EMEA and Global Chief Intelligence Officer, Geometry Global.

Commented Sarah Todd, Chief Executive Officer, Geometry Global London: “Today’s CMO faces overwhelming decisions on how, when and where to spend marketing budgets to drive growth.  Geometry Intelligence is working with clients to provide answers and give marketers confidence to invest in creative solutions that truly change behaviour and optimise performance – what we call – pivotal ideas.”

She concluded: “The way people engage with brands is evolving and driving conversion is a key focus for marketers. We’re delighted to bring Geometry Intelligence to market.”

Geometry Intelligence is part of the agency’s strategic evolution to drive growth for brands and businesses.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Wed, 15 Apr 2015 14:15:31 GMT