In response to client demand, Geometry Global London has announced the launch of Geometry Intelligence, a bespoke strategic consultancy designed to support marketers and brands. The new offering operates across market analysis and objectives setting, new product development, customer journey understanding, innovation and retail strategy, customer experience management and investment prioritisation.
Geometry Intelligence brings to market a unique set of tools combining human and behavioural insight with data, predictive modelling and powerful algorithms to identify purchase conversion points to drive efficiency and effectiveness of marketing investment.
Brands including Philips are already tapping into the offering. Sasha Dzhuras-Dotta, Marketing Director, Consumer Lifestyle, Philips UK & Ireland, comments: “Geometry Global’s in-depth research and strategic thinking has sharpened how we look at our consumers and their behaviour. Its work has uncovered key consumer insights and identified specific points of influence that redefine how we market our products.”
Integrated within the London agency, the team is led by Sarah Todd, Chief Executive Officer, Geometry Global UK and Cesar Montes, Chief Strategy Officer EMEA and Global Chief Intelligence Officer, Geometry Global.
Commented Sarah Todd, Chief Executive Officer, Geometry Global London: “Today’s CMO faces overwhelming decisions on how, when and where to spend marketing budgets to drive growth. Geometry Intelligence is working with clients to provide answers and give marketers confidence to invest in creative solutions that truly change behaviour and optimise performance – what we call – pivotal ideas.”
She concluded: “The way people engage with brands is evolving and driving conversion is a key focus for marketers. We’re delighted to bring Geometry Intelligence to market.”
Geometry Intelligence is part of the agency’s strategic evolution to drive growth for brands and businesses.view more - Hires, Wins & Business