Geometry Global continues to strengthen its strategy of placing retail brand experience at the heart of the agency with arrival of Richard Hartle from Saatchi & Saatchi X London. Hartle will lead the agency’s expanding brand experience and retail design offering, with a focus on bringing brands to life and helping clients create environments where people can’t resist but buy. In this newly created position he reports to Head of Design, Georgia Barretta-Whiteley.
Comments Geometry Global CEO, Sarah Todd, “In a changing world, many brands need to focus on winning the retail war – a major challenge as shopper behaviour has changed beyond recognition. Richard brings rich expertise and instinctive understanding of what moves people to buy. He creates inspiring environments based on powerful design that delivers on brand experience, influencing people to purchase well.”
Hartle brings over ten years’ of international retail, FMCG and luxury design experience across London, Europe and Australasia. He has won recognition for his ability to recognise and promote the value of design excellence in retail environments, working alongside industry luminaries such as Tom Dixon, Philip Michael Wolfson (co- designed Robert@MAD, New York’s Museum of Art & Design restaurant) and British Homes Stores redevelopment with Arcadia group. He joins from Saatchi & Saatchi X London where he led design brand experience conversation across the agency.
Comments Richard Hartle, “It’s a hugely exciting time to join Geometry Global. As a young agency that understands the importance of brand experience - and the role of creativity - here is an opportunity to truly add value. I’m delighted to be part of the team and to work with great brands and clients”
In June 2014, Georgia Barretta-Whiteley, previously design director at Saatchi & Saatchi X, joined Geometry Global as head of design.view more - Hires, Wins & Business
Genres: Peoplelbbonline.com, Wed, 01 Apr 2015 15:29:45 GMT