VMLY&R COMMERCE UK
Thu, 26 Jun 2014 12:47:54 GMT
Geometry Global, WPP’s global activation agency, has appointed Jessica Davey as Global Clients Director. Reporting to Sarah Todd CEO, Davey will lead the work for the agency’s global clients, specifically heading up Coca Cola and Unilever, where she will establish consumer and shopper marketing campaigns for some of the world’s biggest brands.
Davey brings a depth of expertise in omnichannel marketing to the role, she will be responsible for the development of insight-led campaigns that provoke behaviour change and drive conversion amongst target consumers across multiple brands and product categories.
Davey has an extensive background of brand leadership on a global scale. Most recently, she worked as Ogilvy & Mather’s Global Managing Partner for Unilever Brand, based in London, where she led the global launch of the corporate Masterbrand campaign. Prior to Ogilvy & Mather, Davey was one of OgilvyAction's leads on the global Unilever business, focusing primarily on applying her unmatched understanding of the category, brand and activation-building channels to deliver market growth at both a regional and global level.
Sarah Todd, UK CEO of Geometry Global, said: “Jessica brings to this role a combination of brand understanding and omnichannel marketing expertise that is unmatched in the marketplace. Her unique talent and experience makes her a hugely valuable asset to the agency as we continue to increase the strategic weight and creative power of the campaigns to deliver unprecedented results for our clients along the purchase decision journey.”
Jessica Davey, Global Clients Director of Geometry Global, said: “Increasingly brands are after agencies that have the capability to build a strategy that mobilises its consumers, using detailed insight to individually target customers across all channels and touchpoints. Geometry Global stands apart from the rest of the industry in its capability to do this. I’m extremely excited by the opportunity to be a part of a team of this calibre and deliver this kind of work for some of the world’s biggest brands like Coca Cola and Unilever.”view more - Hires, Wins & Business
Genres: PeopleVMLY&R COMMERCE UK, Thu, 26 Jun 2014 12:47:54 GMT