Geometry Global Encompass Network, India-based experiential marketing agency network, has appointed Arpan Jain as its first Executive Creative Director. In this role, Arpan is tasked with leading the agency’s creative output to build unique experiences for clients. He will report to Sukrit Singh, CEO of Geometry Global Encompass Network.
Arpan joins from DDBMudramax where he served as Group Creative Director for all their non-traditional businesses, while winning a number of awards such as the Black Elephant at Kyoorius Awards and a Red Dragon at PMAA. Some of his well-known campaigns include ‘Health Cha Shree Ganesh’ and ‘Lord of Healthy Beginning’, the former being featured in WARC list. His portfolio includes brand-led initiatives for Star Plus, Star Sports, HotStar, Life OK, Volkswagen, Nerolac, ITC cigarettes, Zydus Wellness, Castrol, Diageo, Pepsi and Western Union amongst numerous others.
“Arpan is a well-known creator, and his creative works span from traditional advertising and experiential marketing to events and retail. Over the past few years, in particular, Arpan has developed his specialty in experiential marketing, events retail and OOH to become a creative hybrid, and he efficiently blends insights, culture, ideas, design, art, media and technology to bring unique solutions to existing business problems.” said Sukrit Singh, CEO of Geometry Global Encompass Network. “Our mission is to provide best-in-class full-service experiential marketing to help our clients sell more. I am confident that he will bring a new level of energy and creativity to our team and ultimately provide better services to our clients.”
Since its inception 20 years ago, Geometry Global Encompass Network’s client roster has grown to include Mercedes, Asian Paints, Hyundai Motors, HUL, BCCI etc. Today it is one of the largest and most awarded experiential marketing agencies in India and its latest projects include the India Premier League opening ceremonies across 8 cities, new product launching for Porsche, The Amazing Race event for Exide Life Insurance, to name but a few. It also won the Gold for Rural Engagement Property of the Year at the WOW Awards Asia, which is well recognized in event industry.
“Creativity in business is about inducing effectiveness”, Arpan commented, “Having witnessed Geometry Global Encompass Network’s innovative on-ground, experiential solutions, I am excited to work with the talented team to expand its creative offerings and ready myself for a new journey. Together with this talented people, we are going to build a world-class organization, while transforming the agency to a new age creative powerhouse.”
His previous stint includes Wizcraft, Candid Marketing, Midas Events and Winseye ABS. Arpan has been recognised at many esteemed national and international competitions like Adfest, Spikes, PMAA, FAB, Kyoorius, Effies, Emvies, Goafest, WOW, EEMAX, E4M, OAC, etc.