VMLY&R COMMERCE UAE
Fri, 11 Mar 2016 16:58:24 GMT
Geometry Global Dubai took home 18 awards at Wednesday’s Dubai Lynx festival, the region’s most prestigious awards show. The awards haul included the top prize of a Grand Prix as well as six Gold, seven Silver and four Bronze in total, making the agency one of the most awarded of the evening.
This success comes less than two years after the agency launched in May 2014. The agency had further success in the Young Lynx competition with employee Tiago Cortez recognized as winner in the Integrated category.
The Grand Prix was awarded in the Outdoor category for the agency’s campaign 'Handle on Hygiene' for Unilever’s Lifebuoy. The activation created awareness of the dangers of bacteria on shopping trolleys through an innovation attached to the trolley that dispensed sanitiser gel across the handle before use. The campaign also picked up three Gold, four Silver and Bronze.
The agency’s second campaign that was widely recognised at the awards show was Back Off Radio for the Dubai Road and Transport Authority. The campaign aims to tackle the problem of tailgating by using a device that warns drivers if they get too close to the car in front of them. Through the device’s use, tailgating-related accidents dropped by 14.8%, the first drop in four years. The campaign took three medals each in Gold, Silver and Bronze.
Pietro Leone, CEO of Geometry Global EMEA, said of the wins: “Congratulations to our team in Dubai on these wins, which prove that transformational ideas combining creativity and effectiveness can be a winning formula. Our Dubai team inspires our whole network with their innovation, and they are doing so from a region that is increasingly taking a prominent position on the world stage, which I find incredibly important and inspirational.”
Nick Walsh, General Manager of Geometry Global Dubai, added: “I’m beyond delighted to receive this recognition for the team and the hard work they have put in. Our two multi-award winning campaigns perfectly capture the essence of what we do at Geometry Global: creative activation ideas that subtly change behavior, making a tangible, measurable difference. In an increasingly busy marketplace, these are the types of initiatives that will drive results and bring about change. We’re pleased to see that the leading creative festivals think so too."