Geometry Global & Chivas Give a Toast to the “Modern Gentlemen”
Geometry Global, the recently merged entity of G2, OgilvyAction and JWTAction, has launched the second phase of their highly successful advertising platform “The Scene” for CHIVAS18, the world’s leading purveyor of premium Scotch whisky.
The campaign, “A Tribute to the Modern Gentlemen” centers around three biographical films based on the lives of real men from different walks of life, including a venture philanthropist, filmmaker and social designer. Each story explores the qualities of the real modern gentlemen and how their knowledge and achievements influence and empower the people around them.
“Chivas stands for style, charisma and substance just like today’s modern gentleman,” said Harshad Sreedharan, Group Account Director at Geometry Global Hong Kong. “Their success does not center around themselves, but how their actions and choices can impact and better the world around them. This is the spirit that Chivas wants to capture and share.”
As part of the campaign, Geometry Global partnered with Social@Ogilvy to create a social calendar for Facebook. Each week, custom-created Chivas cocktails inspired by the qualities of modern gentlemen in film and real life, were featured and shared with fans on Facebook.
Credits
Name: Paul Ho
Company: Geometry Global
Position/Title: Creative Director
Name: Ricky Cheng
Company: Geometry Global
Position/Title: Senior Art Director
Name: Harshad Sreedharan
Company: Geometry Global
Position/Title: Group Account Director
Name: Vanliza Cheng
Company: Geometry Global
Position/Title: Senior Account Manager
Name: Chris Yeung
Company: Geometry Global
Position/Title: Account Executive
Name: Francis Li
Company: Redworks
Position/Title: TV Producer
Name: Rudi Leung
Company: Social@Ogilvy
Position/Title: General Manager
Name: Winnie Chan
Company: Social@Ogilvy
Position/Title: Senior Strategist
Name: Dino Man
Company: Social@Ogilvy
Position/Title: Associate Regional Strategist
Name: Maxwell Ip
Company: Social@Ogilvy
Position/Title: Social Content Specialist
