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Geometry Global & Chivas Give a Toast to the “Modern Gentlemen”



Campaign centers on three biographical films & the gentleman in them

Geometry Global & Chivas Give a Toast to the “Modern Gentlemen”

Geometry Global, the recently merged entity of G2, OgilvyAction and JWTAction, has launched the second phase of their highly successful advertising platform “The Scene” for CHIVAS18, the world’s leading purveyor of premium Scotch whisky.  

The campaign, “A Tribute to the Modern Gentlemen” centers around three biographical films based on the lives of real men from different walks of life, including a venture philanthropist, filmmaker and social designer.  Each story explores the qualities of the real modern gentlemen and how their knowledge and achievements influence and empower the people around them.

“Chivas stands for style, charisma and substance just like today’s modern gentleman,” said Harshad Sreedharan, Group Account Director at Geometry Global Hong Kong. “Their success does not center around themselves, but how their actions and choices can impact and better the world around them. This is the spirit that Chivas wants to capture and share.” 

As part of the campaign, Geometry Global partnered with Social@Ogilvy to create a social calendar for Facebook. Each week, custom-created Chivas cocktails inspired by the qualities of modern gentlemen in film and real life, were featured and shared with fans on Facebook.


Name: Paul Ho

Company: Geometry Global

Position/Title: Creative Director

Name: Ricky Cheng

Company: Geometry Global

Position/Title: Senior Art Director

Name: Harshad Sreedharan

Company: Geometry Global

Position/Title: Group Account Director


Name: Vanliza Cheng

Company: Geometry Global

Position/Title: Senior Account Manager


Name: Chris Yeung

Company: Geometry Global

Position/Title: Account Executive


Name: Francis Li

Company: Redworks

Position/Title: TV Producer


Name: Rudi Leung 

Company: Social@Ogilvy 

Position/Title: General Manager


Name: Winnie Chan

Company: Social@Ogilvy 

Position/Title: Senior Strategist


Name: Dino Man

Company: Social@Ogilvy

Position/Title: Associate Regional Strategist


Name: Maxwell Ip

Company: Social@Ogilvy

Position/Title: Social Content Specialist

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Genres: People, Dialogue

Categories: Alcoholic Beverages, Spirits

VMLY&R COMMERCE Hong Kong, Wed, 18 Jun 2014 09:13:55 GMT