VMLY&R COMMERCE US
Wed, 23 Sep 2015 05:23:54 GMT
In addition to Best in Show, the agency also took home Gold for Best Use of Social Media and Most Innovative Idea for the branded content program “Carmilla”, led by Kimberly Clark’s U by Kotex brand.
The 36-episode, four-minute, scripted transmedia series put a modern spin on the cult classic gothic vampire novella by Joseph Sheridan Le Fanu.
The PROMO! Awards, hosted by the Canadian Agencies Practicing Marketing Activation, celebrate the best Canadian Brand Activation programs.