Hires, Wins & Business in association withLBB Pro

Geometry Global Appoints Fadi Shuman as Global Chief Digital Officer

Advertising Agency
London, UK
Fadi joins from award-winning global e-commerce agency BORN

Geometry Global continues to invest in game-changing talent with the arrival of Fadi Shuman as Global Chief Digital Officer. Fadi joins the global executive committee, reporting to CEO Steve Harding.

Steve Harding comments, “Fadi is a true digital evangelist with a strong entrepreneurial background. Sitting at the intersection of brand, content and commerce, he understands how and why people shop online.”

He continued, “Geometry is focused on transforming brand equity into action and Fadi brings a perfect blend of vision and know-how to the table to ensure that our programs inspire and engage people online.”

Fadi arrives from award-winning global e-commerce agency BORN as Co-founder, Chief Creative and Commerce Officer. Under his leadership the global commerce division expanded its footprint across North America, Europe and APAC – helping to grow revenue from digital and e-commerce services five-fold in three years. Fadi has worked with iconic brands and businesses including Red Bull, DKNY, M&S, Unilever, TATA Group, Tesco and Tag Heuer.

“I’m delighted to be joining an agency that is deeply immersed in improving how people shop. The challenge for me is to define the optimum digital infrastructure and tools needed to create the ultimate customer experience from trigger to purchase. I will help drive digital innovation for our clients so that we can help them stay ahead of the curve. It’s an exciting opportunity and I’m ready to get started,” said Fadi Shuman.    

An agency founder and entrepreneur, Fadi arrives with a wealth of experience in growing and developing businesses including 15 years of delivering omni-channel commerce solutions to brands worldwide.

From 2001 - 2012, Fadi was CEO of the agency he founded, POD1, which operated in London and New York and created transformative e-commerce experiences for businesses UNIQLO, Net-a-Porter, Mr & Mrs Smith, and Salvatore Ferragamo, among others.

A creative technologist, Fadi has co-created proprietary technologies and platforms including the profitable List Ideas, a way to create online wish lists from items across the web, which grew a community of over 100,000 users. He also co-founded, an online platform for extreme sports enthusiasts that tapped into the nascent growth of user generated video, distributing these to multiple online channels in Europe and Asia. He eventually sold the business.

Fadi has sat on multiple juries including the Webbys, and Awwwards. He has landed a BIMA, Pixel Award, FWA, IMA and was listed on the 2012 Inc.500.

Fadi’s arrival follows the recent appointment of Luise Hübbe as Geometry EMEA Chief Digital Officer. He is located in London.

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