In an effort to demonstrate the impact that a small act of care can have in the lives of others, Kleenex, Geometry Global and Ogilvy & Mather have teamed together to “Share the Kleenex Care.” Through the conduction of a social experiment, the initiative was designed to test the theory that a single act of sharing can in fact make a difference. 

The full campaign includes the results of the social experiment captured in a 90 second film, as well as a social media campaign where influencers can share their own experiments using the hashtag #ShareKleenexCare. There will be teaser spots on TV, print, OOH as well.