London, UK 18 May 2016: Following a successful trial led by the London office, Geometry Global Europe, Middle East and Africa (EMEA) today announces the rollout of Geometry Global Intelligence across the region. Geometry Global Intelligence is a bespoke strategic consultancy designed to advise and support marketers and brands on all elements of journey marketing within their business strategy.
Responding to current trends and in anticipation of market demand, Geometry Global Intelligence enhances the agency’s offering across a number of key areas: market analysis and objective-setting, new product development, customer journey understanding, innovation and retail strategy, customer experience management and investment prioritisation.
Geometry Global Intelligence utilises a unique set of tools within the marketplace, including Geometry’s proprietorial Purchase Decision Journey (PDJ), Pathfinder and Leonardo, which combine human and behavioural insight with data, predictive modelling and powerful algorithms. These identify purchase conversion points to drive efficiency and effectiveness of marketing investment.
Geometry Global Intelligence launches across Germany, France, Italy, Russia, South Africa and United Arab Emirates, having already been successfully piloted in the UK over the last year since April 2015.
Integrated within the agency, each participating office will have a dedicated specialist team available to provide a bespoke service to clients. The consultancy is led by EMEA CEO Pietro Leone and overseen by Cesar Montes, Chief Strategy Officer EMEA and Global Chief Intelligence Officer, Geometry Global.
Pietro Leone commented: “Media fragmentation has significantly increased the complexity of brands’ ability to invest marketing budget exactly where it is needed to drive growth. Geometry Global Intelligence works with clients to help transform their business performance by identifying efficient and effective solutions using a unique methodology. In this changing marketing landscape, Geometry Global Intelligence provides the answers and gives them the confidence to invest in creativity that truly changes consumer behaviour and drives conversion.”