Geometry Encompass, India’s largest Creative Commerce agency and a part of WPP, recently collaborated with leading singer, song-writer Ankur Tewari and music director and composer Clinton Cerejo to co-create a song called ‘We Got This’. The song is an anthem that captures the spirit of team Geometry Encompass during these trying times of the global lockdown.
The song was conceptualised during an inspiring two-hour long session between the team at Geometry Encompass with Clinton Cerejo and Ankur Tewari. Roshan Abbas, founder and managing director of Geometry Encompass who originally thought of the idea as a fun way to engage with the team, invited everyone to share their thoughts and experiences during the lockdown. The thoughts that were shared were developed as the lyrics and hook words for the song. While Roshan and Ankur guided the creation of the lyrics, Clinton worked his magic with the music.
The song ‘We Got This’ is all about being resilient and reiterates the power of unity and hope.
Commenting on the same, Roshan said: “We are faced with an unprecedented situation and therefore it is imperative to work together as a team and combat the crisis. The whole idea behind this composition was to capture the spirit of hope and resilience during these difficult times and boost the morale of our employees. I can’t thank Ankur and Clinton enough for being part of this creative collaboration”.
Ranjit Raina, CEO, Geometry Encompass added: “As an agency we have always strived to stay ideas first and people focused. The collaboration was a great way to stay creative and connected. It’s a great way to celebrate the team and the work that we have managed to pull off even during the lockdown. Like the song says, “We Got This!”
Commenting on their collaboration, Ankur Tewari, singer and song-writer commented, “I have always believed that words in a song bring in the most human element sort. It was quite amazing working with the whole geometry encompass team to work on the words for ‘we got this’. Despite being probably the first time that most of these people worked on a song, they showed amazing initiative, imagination and Enthusiasm to come up with extraordinary words for Clinton’s beautiful composition.”
Clinton Cerejo, Music Composer, also said: “In these trying times, it’s all about innovation and breaking boundaries in your head. If we truly find ways to challenge ourselves, we can overcome anything. We got this.”
Genres: Music performance, People
Categories: Music video, Short Films and Music Videoslbbonline.com, Mon, 18 May 2020 10:16:00 GMT