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Gentleman Scholar Explores 'What Music Looks Like' With Pandora

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The energetic :30 spot is set to GRiZ’s 'Can't Hold Me Down' featuring Tash Neal

Gentleman Scholar Explores 'What Music Looks Like' With Pandora

The latest work produced by creative production company Gentleman Scholar creative directors William Campbell, Will Johnson and their colleagues as part of Pandora's far-reaching online brand expansion is a spot entitled "What Music Looks Like." The energetic :30 spot set to GRiZ’s "Can't Hold Me Down" track featuring Tash Neal recently debuted across Pandora’s social media channels.

Here are more details from both Wills: "Whenever you are given an opportunity to visualize a world in a completely unexpected way, something amazing usually happens," they began. "The brief from Pandora was to use bright vibrant paint to create what sound looks like. Knowing that we would be building off of an amazing audio track we dove right into the personality of the shapes of the paint. What sounds made what shapes and how could we choreograph a dance between the visuals and the audio. In the end we were able to play... and in doing so, it allowed us to create an explosion of energy and style."

Learn more about Pandora.

Gentleman Scholar is a creative production company drawn together by a love for design and an eagerness to push boundaries. Since launching in Los Angeles in 2010 and expanding to New York in 2016, Gentleman Scholar has staked its claim across all media platforms. In the hands of its diverse team the company continues to push boundaries in the disciplines of live-action production, animation, digital exploration, print and VR. Experience its powerful fusion of story, style, technology and design at http://gentscholar.com.

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Scholar Explores 'What Music Looks Like' for Pandora
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Music

Original Composition: "Can't Hold Me Down" by GRiZ, ft. Tash Neal

Mix: One Union Recording Studios

Post Production / VFX

Senior Producer: Kirsten Noll

Designer: Gautam Dutta

Animation: Matt Andrews

Flame Artists: Jameson DeSantis

Offline

Editor: James Dierx

Production Company

Executive Producer: Jo Arghiris

Head of Production: Rachel Kaminek

DOP: Florian Stadler

Line Producer: Richard Kaylor

Client

Creative Director: Julie Scelzo

Head of Digital: Tony Calzaretta

Producer: Vera Kacurova

Genres: Music performance, Visual VFX, Action

Categories: Media and Entertainment, Streaming Services

Scholar, Tue, 15 Nov 2016 17:15:14 GMT