Tue, 15 Nov 2016 17:15:14 GMT
The latest work produced by creative production company Gentleman Scholar creative directors William Campbell, Will Johnson and their colleagues as part of Pandora's far-reaching online brand expansion is a spot entitled "What Music Looks Like." The energetic :30 spot set to GRiZ’s "Can't Hold Me Down" track featuring Tash Neal recently debuted across Pandora’s social media channels.
Here are more details from both Wills: "Whenever you are given an opportunity to visualize a world in a completely unexpected way, something amazing usually happens," they began. "The brief from Pandora was to use bright vibrant paint to create what sound looks like. Knowing that we would be building off of an amazing audio track we dove right into the personality of the shapes of the paint. What sounds made what shapes and how could we choreograph a dance between the visuals and the audio. In the end we were able to play... and in doing so, it allowed us to create an explosion of energy and style."
Gentleman Scholar is a creative production company drawn together by a love for design and an eagerness to push boundaries. Since launching in Los Angeles in 2010 and expanding to New York in 2016, Gentleman Scholar has staked its claim across all media platforms. In the hands of its diverse team the company continues to push boundaries in the disciplines of live-action production, animation, digital exploration, print and VR. Experience its powerful fusion of story, style, technology and design at http://gentscholar.com.
Original Composition: "Can't Hold Me Down" by GRiZ, ft. Tash Neal
Mix: One Union Recording Studios
Senior Producer: Kirsten Noll
Designer: Gautam Dutta
Animation: Matt Andrews
Flame Artists: Jameson DeSantis
Editor: James Dierx
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
DOP: Florian Stadler
Line Producer: Richard Kaylor
Creative Director: Julie Scelzo
Head of Digital: Tony Calzaretta
Producer: Vera Kacurova
Genres: Music performance, Visual VFX, Action
Categories: Media and Entertainment, Streaming ServicesScholar, Tue, 15 Nov 2016 17:15:14 GMT