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General Motors’ Periscope Safety Measures Make Space for Life’s ‘Pleasant Surprises’

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Latest campaign from McCann Detroit introduces the newest safety feature bringing together research, technology and advocacy

General Motors’ Periscope Safety Measures Make Space for Life’s ‘Pleasant Surprises’

General Motors is changing the way the world views electric vehicles, and now, they’re looking to shift the vehicle safety paradigm by changing the way the world thinks about road safety – by engineering safety through a human lens.

In the latest campaign from McCann Detroit, General Motors introduces Periscope, a new safety brand that brings together research, technology and advocacy to help illustrate how the company is working to achieve its vision of a future with zero crashes.

The 'Pleasant Surprises' campaign spotlights the truth that in life we experience pleasant surprises, yet on the road, there’s no such thing. Through GM’s holistic approach to safety, brought to life by Periscope, GM seeks to celebrate the fortuitous moments that come about in life when the unfortunate ones are avoided. 

The campaign will run nationally on digital and social through the end of the year. Visit gm.com to learn more.


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Client

General Motors: Director, Brand Experience & Global Marketing

General Motors: Manager, GM Brand Experience

General Motors: Manager, GM Brand Experience

General Motors: Director, Vehicle Safety Technology, Strategy, & Regulations

General Motors: Global Product Safety & Systems

Agency

McCann Detroit: Co-Chief Creative Officer

McCann Detroit: Co-Chief Creative Officer

McCann Detroit: Creative Director

McCann Detroit: Creative Director

McCann Detroit: Executive Integrated Producer

McCann Detroit: Executive Account Director

McCann Detroit: Account Director

McCann Detroit: Business Manager

McCann Detroit: Associate Director, Business Affairs

McCann Detroit: Broadcast Traffic

Production

Supply & Demand: Phil Joanou (Director)

Supply & Demand: Tim Case (Exec Producer)

Supply & Demand: Charleen Manca (Exec Producer)

Supply & Demand: Paul Manix (Line Producer)

Cosmo: Chancler Haynes (Editor)

Cosmo: Kacie Gomez (Producer)

Genres: People, Storytelling, Dialogue

Categories: Automotive, Cars

McCann North America, Mon, 02 Aug 2021 16:01:56 GMT