Gemini Talks: Purposeful Advertising, Finding your Purpose and Changing the Industry

Welcome to the second installment of Gemini Talks – a series of insight pieces from a selection of the leading spokespeople from the creative industries to discuss some of the biggest topics being discussed in the industry right now. These pieces of content aim to highlight the way their minds work along with the opportunities and challenges facing agencies within this highly diverse industry and in an ever changing marketing landscape.

This week Oliver Scott (Creative Talent Associate, Gemini People) and Jack Field (PR Talent Manager, Gemini People) interviewed Scarlett Montanaro (Creative, 18Feet & Rising) about what it means to have a B Corp status, purposeful advertising and what this means for the industry.

What does purposeful advertising mean?

Advertising is ever-changing and as consumers strive to find purpose but what does purposeful advertising mean, how can agencies create purpose driven work and what does this mean for the industry in 2018

How can companies find meaning and their core purpose?

Not every company has an obvious brand purpose so how can brands and agencies find theirs and showcase it to their consumers?

Gemini Talks is has been put together by Gemini People; talent partner to the top creative agencies in the UK and beyond – for more information please visit www.geminipeople.com or contact Jack Field (jack@geminipeople.com) or Ollie Scott (ollie@Geminipeople.com).