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Gekko's 'Down By The Lilypad' for Freeview

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Experiential winter road show with two dancing tadpoles

Gekko's 'Down By The Lilypad' for Freeview

Freeview, the UK’s biggest TV provider, will be bringing its latest campaign to life with a new experiential road show featuring two dancing tadpoles.
 

The experiential activity, conceived by Gekko as part of the fully integrated campaign, features a large dome structure containing a digital floor projection featuring the tadpoles, recognisable from the ongoing TV campaign.

 
Acting as a virtual pond, kids will be able to walk on, ‘splash water’ and interact with the tadpoles - chasing them around the ‘water’ and watching them react to their every move. The road show will be fully integrated with current ATL, digital, PR and social media activity, bringing to life Freeview’s proposition and just how much fun can be had for free.


For those less familiar with the brand, a team of ambassadors will be on hand to demonstrate all the great benefits on offer from Freeview (including Freeview+ and Freeview HD services) and providing advice, channel guides and leaflets. In addition, visitors can enter a competition to win a brand new TV each day of the roadshow.


The tour will feature stops at the following locations:
- The MK Centre: Fri 25th Oct to Sun 27th Oct
- Chessington World of Adventures: Tues 29th Oct to Thurs 31st Oct
- London Zoo: Sat 2nd & Sun 3rd Nov
- Liverpool One: Sat 9th & Sun 10th Nov


Freeview and Gekko were recently shortlisted at the Marketing Week 2013 Engage awards in the ‘Experiential and Events’ category for the ‘Control the Choir’ experiential activity last winter and also won Silver at the 2012 DMA Awards in the category ‘Best Use of Experiential’ for the ‘Summer of Sport’ roadshow.


James Chambers, Retail Marketing Manager, Freeview, comments: “With our latest experiential road show we wanted to demonstrate that entertainment is even better when it’s free. By creating something fun and a bit out of the ordinary, we hope to get people thinking about Freeview differently.”


Daniel Todaro, Managing Director, Gekko, comments: “For Freeview’s winter campaign, we wanted to create something unexpected; something surprising. So we’ve decided to take our pond life-themed road show to some popular attractions including London Zoo and Chessington World of Adventures during half-term and Halloween.
 

“Freeview has a great history of creating fun, original and engaging experiential – and to amplify this with such unique surroundings provided us with a great opportunity to create something even more special and really drive home the Freeview brand values.”

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Categories: Utilities, Cable / Satellite TV

lbbonline.com, Tue, 22 Oct 2013 13:35:52 GMT