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GEICO Releases Latest Campaign

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New spots “Owl” and “Old MacDonald” from The Martin Agency

GEICO Releases Latest Campaign

GEICO has released its latest campaign under the nearly meta-like pretense of the household recognition that years of clever advertising have already established. Created by The Martin Agency, the latest slew of ads play off the ubiquity of GEICO’s long-standing tagline, “Did you know that fifteen minutes…?” 

 

In each of the two spots, named as Adweek’s Ad of the Day, Radical Media director Steve Miller shows us the chastising effect of being one of the remaining few to discover that GEICO could save them hundreds of dollars on their car insurance. In the launch spots, “Owl” and “Old MacDonald”, a person reads the ubiquitous line for the first time and another responds, "Everybody knows that." Feeling slightly off-put by the news, the first person feels the need to pull out some “Did you know?” trivia of their own. Whitehouse Post editor Matthew Wood then brings us from setup to payoff – transporting the viewer to a scene with the silly, questionable factoid in question.

 

GEICO’s latest campaign sees the company utilizing the luxury of their pitch being common knowledge, and playing it up their signature offbeat humor. It’s a comedic formula that gives them unlimited scenarios to inject with their own brand of wit, while engraining the phrase “Did You Know?” into our minds even more. 

 

 

 

 

Agency:  The Martin Agency
Chief Creative Officer:  Joe Alexander
SVP/Group Creative Director:  Steve Bassett
VP/ Creative Director:  Wade Alger
Senior Copywriter:  Neel Williams
VP/Senior Art Director:  Justin Harris
VP/Account Director:   Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Marisa Weber                                               
Project Manager: Jason Ray
VP/Agency Executive Broadcast Producer: Molly Souter
Agency Producer: Nicole Hollis-Vitale
Agency Junior Producer: Emily Taylor1
Group Talent Director: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz

Production Company  Radical Media
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
DP: Salvatore Totino
Production Designer: Jesse Benson

Editorial Company:  Whitehouse Post
Editorial Co. Location: Chicago
Editor:  Matthew Wood
Editorial Company EP: Dan Bryant
Producer:  Dawn Guzowski
Assistant Editor: Caleb Hepler

Post Production Company:  The Mill
Producer: Colin Blaney 

Telecine Company: Company 3/NY
Colorist:  Tim Masick

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Whitehouse Post - US, Thu, 11 Jul 2013 02:16:51 GMT