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GEICO Gecko Appears Alongside M&M's Ms. Brown

Creative 433 Add to collection

BBDO New York launches collaborative spot directed by Traktor

GEICO Gecko Appears Alongside M&M's Ms. Brown

For the first time, M&M’S spokescandy, Ms. Brown, will appear in a commercial with another famous advertising character, the GEICO Gecko.

The :30 spot is the brainchild of BBDO New York which collaborated with the private passenger auto insurance company to bring together Ms. Brown and the Gecko.  The spot highlights how irresistible M&M’S chocolate candies really are.  After all, when the entire world wants to eat you, you get an insurance policy (or at least, try to).

There’s even a surprise appearance at the end of the spot by another memorable advertising figure: GEICO’s “Hump Day” camel.

Accompanying the TV spot is a robust social media campaign that lives on Facebook and Twitter which tells the entire story of Ms. Brown’s efforts to secure insurance. 

 

Credits

 

Agency: BBDO New York

Client: Mars/M&M’S

Title: “15 Minutes”

 

Chief Creative Officer, Worldwide: David Lubars

SVP, Executive Creative Director: Tim Bayne

SVP, Executive Creative Director: Lauren Connolly

Senior Art Director: Eduardo Petersen

Senior Copywriter: Christopher Cannon

Senior Producer: Regina Iannuzzi

Producer: Sofia Doktori

Executive Music Producer: Melissa Chester

 

EVP, Senior Account Director: Susannah Keller

VP, Account Director: Carrie Lipper

Account Manager: Tani Nelson

Account Executive: Alyce Regan


Production Company: Traktor

Director: Traktor

Head of Production: Rani Melendez

 

Visual Effect House: Framestore

VFX Supervisor: David Hulin

Executive Producer: James Razzall

Senior Producer: Graham Dunglinson

CG Supervisor: James Dick

Lighting Lead: John Montefusco

Animation Lead: Jim Hundertmark

Animation: Shayne Ryan

Compositing Lead: Sharon Marcussen

Producer: Raven Sia

 

Visual Effects (the Camel): The Mill

Producer: Colin Blaney

 

Edit House: PS260

Editor: Maury Loeb

Editor: Ned Borgman

Assistant Editor: Matt Posey

Assistant Editor: Colin Edelman

Senior Producer: Laura Patterson


Final Mix/Sound Design: Nutmeg – Frank Venderosa


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Genres: Animation, Comedy, Visual VFX

Categories: Food, Confectionery

BBDO New York, Wed, 05 Mar 2014 11:43:38 GMT