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GEICO Fast-forwards its Pre-rolls so You Don't Have to

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The Martin Agency creates entertaining new pre-roll ads directed by Furlined's Nick Ball

GEICO Fast-forwards its Pre-rolls so You Don't Have to

Last year, American insurance company GEICO took on the YouTube skip button with its “Unskippable” campaign. This year, they had a new pre-roll problem. An online media buy without any skip buttons. So how do you keep people from hating a pre-roll ad they’re forced to watch to the end? Simple. You fast-forward through it.

The Martin Agency created four 15 second pre-roll ads that do just that. Each ad begins in a mundane situation then fast-forwards ahead to something much more unexpected. At the end, you can click to watch the unabridged version of the ad and see what you missed. The goal is to take the most annoying 15 seconds in advertising and turn it into something so disruptive and entertaining, you’d actually choose to watch more.




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Music

Composer: Justin Bailey

Creative Director: Rich Stine, (ECD) Justin Bailey

Executive Producer: Jon Spencer

Music Production: Black Iris

Producer: (Sr) Amanda Patterson

Sound Engineer: Jeff McManus, Mike O'Connor @ Rainmaker Studios

Sound Mix: Jeff McManus, Mike O'Connor @ Rainmaker Studios

Offline

Edit Assistant: Brian Meagher

Edit Company: Cut + Run

Editor: Frank Effron

Executive Producer: Carr Schilling

Producer: Annabelle Dunbar-Whittaker

Post Production / VFX

Colourist: Ricky Gausis

Compositor: Avinash Bhandary

Executive Producer: Lexi Stern

Nuke: Jim Spratling

Producer: (Line) Deepanjali Singh

Production Coordinator: Valentina Cokonis

Roto: (Lead) Sivakumar R

Senior Producer: Juliet Tierney

Telecine: MPC

VFX Supervisor: Gizmo Rivera, Jim Spratling

Visual Effects: MPC

Production Company

Director: Nick Ball

Executive Producer: David Richards, (Sr) David Thorne

President: Diane McArter

Producer: Jason Gilbert

Production Company: FURLINED

Client

Advertiser: GEICO

Director of Marketing: (Media Advertising) Bill Brower, (Senior) Amy Furman

Marketing Coordinator: Julia Nass

Marketing Manager: Mike Grant

Senior Manager Marketing: Melissa Halicy

VP of Marketing: Ted Ward

Creative Agency

Account Executive: Allison Hensley

Account Supervisor: (Financial) Monica Cox, (Coordinator) Allie Waller

Business Affairs: Suzanne Wieringo

Business Manager: (Sr Production) Amy Trenz

Chief Creative Officer: Joe Alexander

Copywriter: (CD) Neel Williams

Creative Agency: The Martin Agency

Executive Producer: Brett Alexander

Group Account Directors: Brad Higdon

Group Creative Director: Steve Bassett, Wade Alger

Producer: (Broadcast) Liza Miller, (Jr) Coleman Sweeney

Associate Creative Director: (AD) Mauricio Mazzari

Genres: Comedy, People, Storytelling

Categories: Insurance, Finance

lbbonline.com, Wed, 02 Mar 2016 13:48:19 GMT