GEeks Go For #CC9900: GE Launches Global Coding Challenge

Campaign out of Clemenger BBDO, Sydney.

After a hugely successful campaign across Australia and New Zealand in 2015, GE and Clemenger BBDO, Sydney have taken their 'Tweeting Machines' campaign global.

Designed to demonstrate the power of the Industrial Internet, the campaign sees all of GE's smartest machines present in Rio taking to Twitter in their mother tongue (binary).

GEeks Go For #CC9900 is much more than a product demonstration of the Internet of Things. Hidden in the machines' Twitter conversations is a coding challenge aimed squarely at the world's best software engineers and data scientists.

Anyone that thinks they have what it takes can register at

www.geeksgoforgold.com - the first to the finish line will win USD $10,000 and a trip to GE's Minds & Machines conference in San Francisco this November.

Says Emma Rugge-Price, VP, brand and communications, GE Australia & New Zealand: "GE is a digital industrial company and this campaign is a very tangible demonstration of that. It showcases the Industrial Internet in a way that's really compelling for our audience and it's great to see our global markets get behind the

challenge."

Says Emily Perrett, managing director, Clemenger BBDO, Sydney: "We're incredibly excited to be rolling this campaign out on a global scale. It's a brilliant way for GE to show off their technical nous, and start a conversation with some of the world's brightest software engineers and

data scientists."

Says Paul Nagy, executive creative director at Clemenger BBDO: "Last time, the challenge took around 3 weeks to solve. We're on Day 6, and we've had over 40,000 visits to the site. 260 are already through to the final stage. Shouldn't be too long till some 'beautiful mind' cracks the winner's podium."

The campaign is being supported in a range of media across Australia, Canada, New Zealand, the US, Germany, France, the UK, Hungary, Turkey, the Middle East, and of course, Brazil.

Client: GE
Director, Global Media and Marketing Strategy: Jenna Pelkey
Brand & Communications AUS & NZ: Emma Rugge-Price
Marketing Communications Manager: Gabby Hunt

Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Head of Creative Technology: Brendan Forster
Creative Directors: Luke Hawkins / Ben Smith
Head of Copy: Chris Pearce
Senior Art Director: Dave Lidster
Senior Designer: Daniel Mortensen
Managing Director: Emily Perrett
Account Manager: Thomas McManus
PR & Social Media Manager: Samantha Rogers
Senior Digital Producer: Claire Bisset
Digital Producer: Gemma Aldrich
Digital Design Lead: Ivan So
Digital Designer: Sebastian Perez de Arce