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GE MENAT ‘We All Make Progress’ in the Middle East

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First Middle East campaign with W+K Amsterdam

GE MENAT ‘We All Make Progress’ in the Middle East

 

 
Wieden+Kennedy Amsterdam is proud to announce the launch of ‘We All Make Progress’, their first campaign in partnership with GE Middle East, North Africa and Turkey (MENAT).
 
‘We all make progress’ is designed to place GE in the driving seat of substantive progress in the Middle East, by celebrating the tangible, human benefits of its technology. 
 
Launched across the region in June, the campaign debuts with seven print executions that showcase a unique perspective on real GE technology. And, while the photographic style creates a sense of awe at everything GE accomplishes across the region, the copy uses accessible language to explain the real benefits of its technology.
 
‘We are excited to be creating work with W+K that uniquely expresses the impact which GE’s work delivers to its partners, customers and the region. This campaign certainly supports our approach on how we partner to drive real progress and bring societal value for generations to come.’ says Rania Rostom, GE’s Communications Director for the Middle East, North Africa and Turkey.
 
‘We set out to create impactful, relevant work for GE which demonstrates their longstanding commitment to improving lives in the region. This is just the beginning’, adds Clay Mills, Managing Director at Wieden+Kennedy Amsterdam.
 
GE
Jason Hill:  Director of Advertising, Growth Markets
Rania Rostom: Director of Corporate Communications, MENAT
Lindsay Stein: Manager, International Advertising
 
 
 
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath and Erik Quennoy
Creative Directors: Mike Farr and Pierre Janneau             
Art Director: Craig Williams            
Copywriter: Zach Watkins            
Planner: Nick Docherty and Daisy Andrewes
Group Account Director: Clay Mills
Account Manager: Thibaud Vincent-Genod            
Art Buyer: Andrew Koningen             
Studio Artist: Tanya Funnell
Project Manager: Cheryl Crowley            
Business Affairs: Michael Graves            
 
Photographer: Christian Weber
Agent: We Folk
Retoucher: Christian Weber
 
 
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lbbonline.com, Mon, 25 Jun 2012 12:12:01 GMT