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GE 'Childlike Imagination'

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MJZ's Dante Ariola shoots dreamy film via BBDO New York

GE 'Childlike Imagination'

Today GE unveiled the latest television commercial in its ongoing “Imagination at work” campaign from BBDO New York.

The spot, called “Childlike Imagination,” illustrates how GE is stretching the limits of human imagination to create brilliant machines that have a big impact on the world and society. While GE’s inventions can appear as if they could only come from the inner workings of a child’s imagination, in reality, GE is working on things that matter to the world.  The ad depicts a little girl dreaming about the amazing things her Mom makes as a GE employee.



Agency: BBDO New York

Client: GE

Title: “Childlike Imagination”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Senior Creative Director: Eric Cosper

Senior Creative Director: Michael Aimette

Group Executive Producer: Anthony Nelson

Copywriter: Nick Sonderup

Art Director: Eric Goldstein

Head of Music Production: Rani Vaz

Worldwide Senior Account Director: Emma Armstrong

Senior Account Director: Peter McCallum

Account Manager: Sam White


Production Company: MJZ

Director: Dante Ariola

Director of Photography: Benoit Delhomme


Music House: Barking Owl


Edit House: Whitehouse

Editor: Rick Lawley


Visual Effects House: Method Studios


Audio Mix: Heard City

Mixer: Phillip Loeb


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Genres: Scenic, Dialogue

Categories: Utilities, Electric

BBDO New York, Thu, 06 Feb 2014 15:03:21 GMT