Melting Point Media director's promo made through Radar Music Videos
Radar-sourced music video from Gavin Randall shows there is no stronger bond than family with his stylistic music video for the industrial folk band, The Jar Family.
The video was first released on Clash Magazine, and has become the most viewed and shared video on the site, and was trending on the influential video sharing site, Beat100.
'I feel the outcome of the video was really close to what I originally pitched, the only difference was its scale. We suggested a smaller location and only a handful of extras, but after The Jar Family got in touch really liking our pitch, they suggested we go all out with the extras and size. While it was a much harder job finding all these people and props as well as being more difficult on the day, I think it was definitely the right way to go, made it look more epic and I was very happy with the final outcome.
When coming up with our idea, we looked closely at the bands image and style, 'Industrial Folk' is used to describe their music and the single was called 'Machine' they also used Metropolis as a film they liked and a possible reference. Using these ideas and influences we looked into similar films like 1984 and Brazil and came up with the idea of people working for the system, all in sync and all looking the same. We even added the large clock as a reference to Metropolis.
We learnt a lot from the shoot, but we always do. Every video brings up new problems and situations that need solving. One thing I need to remember is to stop using projectors as they never quite work how you want them too, even though they might sound good on paper. Due to the clock being projected on set and trying to hide it, the actual image of the clock didn't look right, it was skewed and slightly off. So the clock you now see in the video was all added and tracked in post to make it look sharper and cleaner.'
Meredith Cork from Yellow Brick Music was impressed with Gavin's work.
'It was a fantastic job...Thank you. The video was exclusively hosted by Clash Magazine 3 days before the formal release date, to brilliant feedback.'
'James and Gavin were great to work with. Professional, organised, clever and fun. What's not to like?'
'Thanks for a great service - will definitely recommend - in fact, we have already!'
Director: Gavin Randall at Melting Point Media
Producer: James Ellis at Melting Point Media
DOP: Scott Coulter
Additional production and design by Yellowbrick Music Ltd.
Special thanks go to:
The National Youth Film Academy and Youth Training Academy
Steve Davis at Think Tank
Our dedicated fans and friends who spent the day in a very cold warehouse for love and soup.