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Gatorade's Heartfelt Farewell to Baseball Legend Derek Jeter

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TBWA\Chiat\Day LA takes Jeter through the Bronx as he walks to his final game

Gatorade's Heartfelt Farewell to Baseball Legend Derek Jeter

Baseball fans have paid great homage to Derek Jeter during his final professional season. In Gatorade’s latest spot from TBWA\Chiat\Day LA,  the captain shares his appreciation for 20 years of support from the fans as he walks toward one of his final games at Yankee Stadium. 

In addition to the spot, the brand will also run a print ad in the New York Daily News, New York Times and Sports Illustrated that helps Jeter thank his fans, and will deck the dugout for the Yankee's 9/22 home game against the Orioles with special Gatorade coolers, cups and towels featuring Jeter's No. 2 in place of the Gatorade G. 


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Client

Advertiser: Gatorad

Post Production / VFX

3D Artists: Hassan Taimur

3D Lead Artist: Wyatt Saverese & Nick Lines

Executive Producer: Enca Kaul

Post Production Company: The Mill

Producer: Melody Alexander

2D Lead: Jason Bergman

Creative Agency

Art Director: Dave Estrada

Assistant Producer: Garrison Askew

Chief Creative Officer: Stephen Butler

COO: Lisa Rich

Copywriter: Nick Ciffone

Executive Creative Director: Brent Anderson

Executive Producer: Sarah Patterson

Managing Director: Peter Ravailhe

Planner: Scott MacMaster, Rebecca Harris

Production Company

Director: Henry-Alex Rubin

DOP: Enrique Chediak

Executive Producer: Lisa Tauscher

Producer: Drew Santarsiero

Production Company: Smuggler

Production Manager: Andrew Colon

Music

Executive Producer: Jessica Locke

Song: Frank Sinatra "My Way" "Nothing But the Best

Sound Design: Lime Studios

Offline

Edit Company: Rock Paper Scissors

Editor: Damion Clayton

Executive Producer: Dave Sellars

Genres: People

Categories: Energy Drinks, Soft Drinks

TBWA Worldwide, Thu, 18 Sep 2014 15:38:55 GMT