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Creative in association withGear Seven
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Gatorade's Heartfelt Farewell to Baseball Legend Derek Jeter
18/09/2014
Group745
Advertising Agency
New York, USA
87
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TBWA\Chiat\Day LA takes Jeter through the Bronx as he walks to his final game
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Baseball fans have paid great homage to Derek Jeter during his final professional season. In Gatorade’s latest spot from TBWA\Chiat\Day LA,  the captain shares his appreciation for 20 years of support from the fans as he walks toward one of his final games at Yankee Stadium. 

In addition to the spot, the brand will also run a print ad in the New York Daily News, New York Times and Sports Illustrated that helps Jeter thank his fans, and will deck the dugout for the Yankee's 9/22 home game against the Orioles with special Gatorade coolers, cups and towels featuring Jeter's No. 2 in place of the Gatorade G. 


Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from TBWA Worldwide
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