Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Gatorade’s Fantastical World Cup Film Reworks Dr Seuss to Inspire Girls


The ad by TBWA\Chiat\Day features US soccer legend Mia Hamm and rising star Mallory Pugh

Gatorade’s Fantastical World Cup Film Reworks Dr Seuss to Inspire Girls
Gatorade’s inspirational new film, ‘Every Day Is Your Day’, features football icon Mia Hamm, a two-time FIFA Women’s World Cup champion, and rising star of the US national team Mallory Pugh. It taps into the iconic Dr. Seuss poem ‘Oh, the Places You'll Go!’ to demonstrate the powerful impact that sports can have on young athletes’ lives.

The film is part of the brand’s Sisters in Sweat initiative, which addresses an alarming stat: by age 17, girls drop out of sports at 1.5 times the rate of their male peers, and as a result, disproportionately miss out on the skills and long-term benefits associated with playing sports.

‘Every Day Is Your Day’ is meant to inspire young athletes about the power, skills and confidence instilled by playing sports.

“I’ve looked up to Mia for as long as I can remember, so to be part of this project with her means the world to me,” said Mallory. “Mia and her teammates had such an impact on me as a young athlete, and to be able to carry on that legacy and inspire a new generation is not a responsibility I take lightly."

Mallory is also the star of Gatorade’s Bring the Heat campaign this summer. It launches on June 4th.


Post Production / VFX
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Action, Scenic, Visual VFX, People

Categories: Energy Drinks, Soft Drinks

TBWA\Chiat\Day LA, Tue, 04 Jun 2019 14:52:00 GMT