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Gatorade’s Fantastical World Cup Film Reworks Dr Seuss to Inspire Girls

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The ad by TBWA\Chiat\Day features US soccer legend Mia Hamm and rising star Mallory Pugh

Gatorade’s Fantastical World Cup Film Reworks Dr Seuss to Inspire Girls
Gatorade’s inspirational new film, ‘Every Day Is Your Day’, features football icon Mia Hamm, a two-time FIFA Women’s World Cup champion, and rising star of the US national team Mallory Pugh. It taps into the iconic Dr. Seuss poem ‘Oh, the Places You'll Go!’ to demonstrate the powerful impact that sports can have on young athletes’ lives.

The film is part of the brand’s Sisters in Sweat initiative, which addresses an alarming stat: by age 17, girls drop out of sports at 1.5 times the rate of their male peers, and as a result, disproportionately miss out on the skills and long-term benefits associated with playing sports.

‘Every Day Is Your Day’ is meant to inspire young athletes about the power, skills and confidence instilled by playing sports.

“I’ve looked up to Mia for as long as I can remember, so to be part of this project with her means the world to me,” said Mallory. “Mia and her teammates had such an impact on me as a young athlete, and to be able to carry on that legacy and inspire a new generation is not a responsibility I take lightly."

Mallory is also the star of Gatorade’s Bring the Heat campaign this summer. It launches on June 4th.

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Client

Advertiser: Gatorade

Post Production / VFX

Post Production Company: Shape + Light

Colourist: Elodie Echter

Creative Director: Rob Trent

Senior Producer: Jordan Sharon

2D Artists: Paul Heagney, Jan Cilliers, Chris DiCristo, Wes Waldron, Dave Stern

Flame Assist: Austin Lewis

3D Lead: Gavin Kelly

3D Concept: Eugene Guaran

3D Generalists: DeAndre Moore

3D: Arron Inglis (Coordinator), Sam Boyd, Mario Domingos, Sean Hunt, Cormac Kelly, Kev Ryan

Concept Artist: Marc Samson

Matte Painting: Marc Samson (Lead), Marc Samson

Colour Company: Harbor Pictures

Senior Colour Producer: Matt Olmon

Offline

Edit Company: Cabin Edit

Editor: Scott Butzer

Edit Assistant: Jay McConville

Producer: Michelle Dorsch

Managing Partner: Carr Schilling

Executive Producer: Remy Foxx

Media Agency

Media Agency: OMD

Production Company

Production Company: Biscuit Filmworks

Director: Rachel McDonald

Executive Producer: Holly Vega

Producer: Andrew Denyer

DOP: Jess Hall

Managing Partner: Shawn Lacy

Head of Production: Mercedes Allen

Creative Agency

Creative Agency: TBWA\Chiat\Day

Chief Creative Officer: Renato Fernandez

Creative Director: Mark Peters, Doug Menezes

Copywriter: Elizabeth Daniel

Art Director: Blair Seward

Planner: Joel Van Rensburg

Junior Copywriter: Jamie Wynn

Junior Art Director: Gaia Elise

Executive Producer: Brian O'Rourke

Director of Content Production: Guia Iacomin

Senior Producer: Kaitlin Moore

Assistant Producer: Sophie Boris

Managing Director: Jerico Dig Cabaysa

Senior Account Director: Robyn Morris

Account Director: Lani Reichenbach

Management Supervisor: Gabriela Marino

Account Executive: Connor Wudrick

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos (Global)

Director of Business Affairs: Robin Rossi

Business Affairs Manager: Eugene Gandia

Traffic Manager: Dessiah Maxwell, Judy Brill (Senior Traffic Operations Manager)

PR: FleishmanHillard

Group Planning Director: Scott MacMaster

Genres: Visual VFX, People, Action, Scenic

Categories: Energy Drinks, Soft Drinks

TBWA\Chiat\Day LA, Tue, 04 Jun 2019 14:52:00 GMT