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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Gatorade Unveils A Thirst-Quenching Face-Off Featuring Bryce Harper

17/04/2014
Advertising Agency
New York, USA
52
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TBWA/Chiat/Day LA creates a visually stunning ad for the energy drink brand

The second spot of Gatorades 'Fierce' Campaign takes us into a liquid world where we witness bold and intense stories of Gatorade athletes in fierce moments of sport. In this world, every fierce move creates a stunning liquid reaction. Gatorade uses captivating visuals to bring the "bold and intense" flavors to life. The first spot, "Slam" featured NBA's Paul George, and can be found here.

“Face Off" tells the story of Bryce Harper squaring up against an intimidating pitcher in an intense bases-loaded bottom-of-ninth scenario.


Credits

Agency: TBWA\Chiat\Day

Client: Gatorade

Chief Creative Officer: John Norman
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Director/Art Director: Javier Castillo
Copywriter: Scott Cleveland

Executive Producer: Sarah Patterson
Producer: Lacy Plunk
Associate Producer: Garrison Askew
Executive Project Manager: Karen Thomas

Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Account Executive: Robyn Baker
Sports Marketing: Erika Buder

Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan

Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Traffic Manager: Jerry Neill

Production Company: The Mill+
Director: Paul Mitchell
Managing Director: Ben Hampshire
Executive Producer: Kim Wildenberg
Producer: Richard Berman

Editorial: The Mill+
Executive Producer: Kim Wildenberg
Editor: Victory Jory

Post EFX: The Mill
Executive Producer: Sue Troyan
Producer: Leighton Greer
Supervisor: Martin Karlsson / Josh Hatton / Dave Lawson

Music: Guns N Roses – Welcome to the Jungle

Sound Design & Final Mix: LIME Studios

Mixer: Rohan Young
Executive Producer: Jessica Locke
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