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Gatorade & TBWA\Chiat\Day LA Launch 'Fixation'

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Displays relentless inner drive of athletes

Gatorade & TBWA\Chiat\Day LA Launch 'Fixation'

 

Fixation is a win from within story about the relentless inner drive of athletes to be the best they can. Kevin Durant will go up against Dwyane Wade in a battle for who beats who on the way to the hoop. It was shot by Cannes Grand-Prix winning director Rupert Sanders and edited by 2-time-Oscar-winning Kirk Baxter.
 
 
"It's a true sports insight. The fear of being second makes you hungry to be first. It never ends" says John Norman, Chief Creative Officer of TBWA\Chiat\Day LA.
 
Credits
 
Agency: TBWA\Chiat\Day
 
Client: Gatorade
 
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Director/Writer: Gustavo Sarkis
Associate Creative Director/Art Director: Renato Fernandez
Associate Creative Director/Art Director: Guto Araki
 
Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Assistant Producer: Garrison Askew
Executive Project Manager: Karen Thomas
 
Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Global Account Director: Caroline Britt
Management Supervisor: Magdalena Huber
Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster
Global Account Supervisor: Catherine Fishback
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth
Sports Marketing: Brynn Cameron
 
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
 
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Talent Payment Manager: Vanessa Aniles
Traffic Manager: Jerry Neill
 
Production Company: MJZ
Director: Rupert Sanders
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
 
Editorial: Rock Paper Scissors
Executive Producer: CL Weaver
Head of Production: Angela Dorian
Editor: Kirk Baxter
 
Post EFX: The Moving Picture Company
Executive Producer: Asher Edwards
Producer: Juliet Thierney
Supervisor: Paul O’Shea
 
Music: Amber Music
Original Composition
Composer: Eugene Cho
Executive Producer: Michelle Curran
 
Sound Studio: LIME STUDIOS
 
Mixer: Rohan Young
Executive Producer: Jessica Locke
 
Sound Design: Barking Owl
 

 

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Genres: People

Categories: Energy Drinks, Soft Drinks

TBWA Worldwide, Thu, 28 Mar 2013 10:34:21 GMT